Tan Theory Norwich

We found something in Dubai...
and we couldn't leave it there. 👀 🇦🇪 ⭐️

Something NEW is coming to ... but we're not telling you what it is just yet.

We've been working on something special behind the scenes, and we can't wait to bring it back to Norwich with us.

Let's just say... Dubai may have inspired us a little. 👀

What do YOU think we've found?
Drop your guesses below.
We want to see who can figure it out first! 👇

And a little heads up for next week 👇
TEMPORARY OPENING HOURS..

📍Monday 24th - Saturday 29th August

⏰ Opening hours: 10:00am - 9:00pm

We're slightly reducing our opening hours for one week while we're away on our trip, bringing something exciting back to Tan Theory.

Normal hours will resume afterwards, but for now... the guessing game begins. 👀

What do you think is coming to Tan Theory? 👇 ✨

OUR EXCITING NEW TAN THEORY PREMIUM ‘PRE-ORDER’ RANGE ✨

Ready to take your tanning routine to the next level? 👀🤎
Introducing our Premium Pre-Order Range from Devoted Creations, with next day delivery available to exclusively for our customers.. featuring some of the brand’s most luxurious and sought-after lotions.

✨ PRISMATICA
✨ VAULT
✨ VELOR
✨ SOCIAL LIGHT
✨ DISOBEDIENT
✨ ERUPTION

These aren’t your everyday tanning lotions. The premium formulas, packaging and price point make them a more luxurious investment, which is exactly why we’re offering them available to pre-order rather than holding every bottle permanently in stock.

💡 BUT HERE’S THE BEST PART…

Not sure which one is for you?
Pop in today to smell them all, we are always here to guide you and help you find something perfect for your preferences and skin type.

No more buying an expensive lotion and hoping you’ll love it. We had tried and tested these so we know you’ll love them 👏🏼

🤎 PRE-ORDER YOUR FAVOURITE
Choose your premium Devoted Creations lotion, place your pre-order and we’ll arrange it for you with NEXT DAY delivery to store.

Or start with a sample and find your perfect match first.

📍 Tan Theory Norwich
Unit 14, Bowthorpe Centre, Wendene, Norwich, NR5 9HA

⏰ Mon-Sat: 8:30am-9:30pm
⏰ Sun: 10am-8pm

Which one are you trying first? 👀👇🏼

NEW IN AT TAN THEORY!
Because your tan doesn’t end when you leave the sunbed… 👀🤎

If you want to keep your skin feeling soft, hydrated and your glow looking fresh for longer, your after-sun routine matters! We’ve just had the incredible Devoted Creations after-sun tanning range land at Tan Theory, with six gorgeous options to choose from:

🥥 Coco Creamsicle
🌊 Salt Water Sundays
🏝️ Barefoot Beachwood
✨ Pacific Pearl
🍯 Bourbon & Honey
🥥 Coconut Krem

Perfect for using after your tanning session to help care for your skin and keep that post-tan glow looking its best. 🤎

And honestly… they smell INSANE 😍

Pop in, have a browse and find your new favourite!

📍 Tan Theory Norwich
🤎 Your tan. Your glow. Your aftercare.

IT’S NOT JUST ABOUT THE TAN… 🤎

A good tanning routine is about more than simply getting darker.

At Tan Theory Norwich, we want you to understand what you’re doing, how to tan responsibly and how to look after your skin along the way.

✨ THE GLOW
Yes, we all love that post-tan confidence. A gradual, even glow can make you feel amazing.

🧴 YOUR SKIN MATTERS
Keeping your skin moisturised and using a suitable tanning lotion can help your skin feel softer and help you achieve a more even-looking tan.

🧠 KNOW YOUR SKIN
Your skin type, tanning history and how easily you burn all matter when deciding whether tanning is suitable for you. Our team can help you understand the options available.

💡 AND HERE’S THE IMPORTANT BIT…
Sunbeds expose your skin to UV radiation. There is no safe or healthy way to get a tan, so if you choose to use a sunbed, tan responsibly and follow our guidelines. If you’re taking medication or have a condition that makes your skin sensitive to UV, speak to a healthcare professional before tanning.

🌞 TANNING SHOULD BE INFORMED, NOT GUESSWORK.
Not sure which bed, session time or lotion is right for you?

Come and speak to the Tan Theory team. We’re here to help you make informed choices about your tanning routine.

📍 Tan Theory Norwich
Unit 14, Bowthorpe Centre, Wendene, Norwich, NR5 9HA

⏰ OPEN 7 DAYS
Mon-Sat: 8:30am-9:30pm
Sun: 10am-8pm

🤎 Tan Theory Norwich
Premium tanning.
Expert advice.
Your tan, your way.

HYDRATION..
BUT MAKE IT TAN THEORY 💧

We’ve been keeping you hydrated with complimentary bottled water since we opened, and now we’re making a little upgrade to our hydration station! 🧊✨

Our ice-cold water fountain is ready for you to fill up your very own personalised Tan Theory cup, completely FREE. 🤍

Pop in, fill it up, take it with you and stay hydrated before, during or after your session. ☀️💦

And this is just the beginning…

We’re also working on a building a new range of drinks to bring even more choice to Tan Theory, with a focus on hydration, variety and drinks you’ll actually want to purchase on your way out. 👀🥤

So whether you’re here for your tan, your hydration fix or both… we’ve got you covered. 😉

FREE ice-cold water + personalised cups = always on us. 💧🤍

Keep your eyes peeled for what’s coming next… 👀

Have you tried Sun Honey yet? 🍯
Let’s talk about why everyone loves it… 🤎

If you’re looking for a lotion that helps you achieve a gorgeous deep tan while keeping your skin feeling soft, hydrated and gorgeous, Sun Honey is one to add to your tanning routine.

Bronzer-free, so there’s no cosmetic colour to wash off or transfer.
Suitable for indoor and outdoor tanning.
Packed with skincare ingredients to leave your skin looking as good as your tan.

Inside you’ll find:
🍯 Manuka Honey + Agave for intense hydration
✨ Niacinamide to promote a brighter, more even-looking complexion
💎 Diamond & Copper Peptides to help skin feel smoother and look radiant
🧬 Ceramides to support your skin’s natural barrier
🌊 Golden Seaweed for an extra boost of moisture
🌿 Turmeric Extract to help soothe the skin

The result?
A beautifully hydrated, honey-glazed glow that keeps our customers coming back for more. 🍯🤎

Available in bottles and sachets, whether you’re ready to commit or just want to give it a try.

Not sure if Sun Honey is the right lotion for your skin type or tanning goals? Pop in and chat with the team. We’ll help you find your perfect match. 🫶

📍

Not sure which tanning lotion is right for you?
We’ve got you covered ☀️🤎

At Tan Theory, we stock a huge range of premium tanning lotions from your favourite brands, including Devoted Creations, Beaches & Crème, Tan Ju**ie, Pro Tan and Australian Gold.

Here’s a quick guide to help you choose:

🤍 New to tanning or have very fair skin?
An intensifier is the perfect place to start. It helps stimulate your natural melanin production without added bronzers, giving you a gradual, natural-looking tan.

🤎 Already have a base tan?
Try a bronzer to deepen your colour and achieve faster, darker results. Available in natural and DHA bronzers.

🔥 Experienced tanner chasing the darkest results?
A tingle lotion increases blood flow to the skin, helping many experienced tanners achieve even deeper colour. Not recommended for beginners.

🌴 Many of our lotions are suitable for both indoor and outdoor tanning too. Just ask a member of our team and we’ll happily let you know which ones!

✅ Every lotion we stock is UK compliant and meets the relevant UK cosmetic safety regulations, so you can tan with confidence. Not every tanning brand sold online meets these standards, which is why we only stock products from trusted manufacturers.

Pop in and let us help you find your perfect tanning match. Your skin, tanning goals and experience all make a difference, and we’re here to help every step of the way. 🤍