True Form Beauty

True Form Beauty

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Permanent Makeup Artist, MUA and Tropic Ambassador.

Realistic and fun beauty in Stafford

🌐 Website - www.trueformbeauty.co.uk

🌿Tropic shop - https://tropicskincare.com/pages/judesmalley_1

📍Hair Shop, Stafford

09/07/2026

Why do I need to see your old permanent makeup before I can take you on as a client?

Photos from True Form Beauty's post 08/07/2026

Scroll through for honest answers to some of my most frequently asked questions! Let me in the comments if these are what you expected and if you have anymore questions to ask me for part 2 😉

07/07/2026

I get a surprising amount of clients over 80, but the majority want to keep their images private.
I’m super grateful that Christine was happy for me to show this because I love being able to show how much power your brows have at ANY age.

These are actually a warm blonde colour, they look quite dark now but they will heal softer and lighter, I’m thinking by about 20%

Can’t wait to see her back for her refinement session in September and see how these heal 🫶

Photos from True Form Beauty's post 02/07/2026

A few examples of my hairstroke brows lately...
These are machine hairstrokes, not microblading.
Do you know the difference between the two techniques?

01/07/2026

Back from a little break and feeling a little worse for wear in all honesty 😂 still always grateful to be doing work I love and not having to deal with KPIs and OKRs anymore though.
Anyone else often grateful to get back to routine?

29/06/2026

☎️Important Business Phone Number Info

Hi Folks!
*If you have tried to contact me on my business mobile number in the last 8 weeks, it would really help my case with Tesco Mobile if you could let me know in the comments or through my DMs*

I've been putting off doing a post on this to allow Tesco Mobile time to resolve my issue. After 8 weeks though, it's clear this isn't going to be resolved any time soon!

I ported my business number to Tesco Mobile on 20th April, and since then no one has been able to contact me, nor I them, through text or phone calls.
At the moment the only way to contact my business number is through WhatsApp. If you have been trying to get through to me, this will be why you're having trouble!

After multiple calls to Tesco Mobile it was finally identified that the number has in fact been disconnected. At this point I asked for a complaint to be raised formally and gave them a deadline of the 23rd June to resolve it, only to discover today that it was only 'escalated' not registered as a formal complaint.

If you have been trying to call me, I can only apologise. I am still working to get this issue resolved, but in the meantime you can still contact me on this number via WhatsApp, enquire via email on my website, or send me a DM through socials.

Best Wishes
Jude

Photos from True Form Beauty's post 27/06/2026

A little info on Tropics innovative packaging to help reduce waste and ensure you get every last drop out of your products...

Photos from True Form Beauty's post 24/06/2026

Talk to me and help me wind down with your random whimsy and musings!
I’ll be going quiet on posts for the next week whilst I take a well earned break, but I’d love to still connect with people - let me know your own random thoughts in the comments 🫶

23/06/2026

My client Rache is an absolute warrior! It was such an honour to be trusted with her brows.
After not one, but two battles with cancer, leaving her with a scar that pulls one of her brows up, she came to me to give a little more balance and symmetry with some well placed hairstrokes.
We can’t get perfection in these cases, but we can definitely work with what’s there to create the illusion of more balance.

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Address


5 Eastgate Street
Stafford
ST162NQ