Curated Beauty

Curated Beauty

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Facialist, Founder, Educator & Mentor. Immersive facial massage.

Teaching beauty professionals 13 high-margin facial sculpting techniques to double their business profits. šŸ’†ā€ā™€ļøāœØšŸŽ“ Join the Online Academy for just Ā£55/month šŸ‘‡

28/08/2026

Scalp work can have an effect on the experience of a facial that is far greater than the few minutes it occupies within the treatment.

The face is such an exposed and socially significant part of the body that clients can remain subtly conscious of it being looked at, assessed and worked on, even when they are relaxed. Moving into the scalp often changes that experience. The treatment starts to feel broader, less cosmetic and more immersive.

I believe It makes the treatment feel more complete.

Tension through the jaw does not neatly end at the mandibular border. Brow and temple tension does not stop at the hairline. The neck, occipital region, temples, scalp and face all influence the way tension is held and experienced, so treating them as completely separate areas can make a facial feel fragmented.

Scalp work gives me another way to respond to what I have already noticed in the client. Sometimes I use it earlier to help a highly alert client settle before more detailed facial work. Sometimes I bring it in later to integrate what I have already worked through in the jaw, neck, temples and forehead.

What matters is that it has a reason for being there.

That is the difference between adding a head massage because there is time left under the mask and understanding how scalp work can change both the physical pattern you are addressing and the way the entire treatment is experienced.

Five purposeful minutes can make a facial feel more expansive, more considered and much more memorable, and that is another place where the value begins to sit with the facialist rather than the protocol.

27/08/2026

… when was your last session ā˜ļø

Photos from Curated Beauty's post 24/08/2026

There is a point in business where growth stops being about how much bigger you can make it and starts being about how well you can design it.

For a long time, the obvious progression for a busy therapist has been more rooms, more therapists, more treatments being delivered and eventually more locations.

That can absolutely be a successful business model. I built one.

But it is only one way to grow.

The alternative is becoming exceptionally good at what you do, building enough commercial intelligence to position that expertise properly and increasing the value of the therapist already standing in the treatment room.

That changed the economics of my business considerably.

My overheads reduced. My margins improved. My average treatment hour reached around £205. I could work fewer days and retain far more control over how my business fitted into my life.

And I became much less interested in whether that looked impressive from the outside.

Because there is very little point building the biggest version of a business you don’t actually want to own.

For some therapists, expansion will mean premises, teams and multiple locations.

For others, it might mean becoming so skilled, well positioned and commercially valuable that a beautifully profitable solo salon gives you everything you were trying to build the bigger business for in the first place.

That combination of exceptional hands and better business is exactly why The Skills Hub teaches both.

Become better at the work. Become better at building a business around it.

And decide for yourself what growth gets to look like.

You can try the Skills Hub Touch and/or business free for 7 days - link in bio šŸ¤

23/08/2026

Meet the Somatic Journey—my latest training bundle and the true heart of my work šŸ¤

When I began crafting this course, I wanted to offer more than just ā€œresults.ā€ I wanted to create a process that soothes, flows, and releases—helping each client reconnect with themselves through touch, without any force or resistance. Unlike other methods, Somatic leans into a gentle approach, holding muscles tenderly and allowing tension and emotion to melt away.
Imagine a technique where the focus is on harmony, on balancing the nervous system rather than stimulating it. Many sculpting styles rely on deep manipulation, with rhythmic tapping that often disrupts the experience. In Somatic work, there’s a flow that’s almost like a dance—no stops or starts, no distracting interruptions. This is a truly feminine approach, allowing both body and spirit to exhale, to soften, and to find peace.

What’s inside the Somatic Journey course?
🌱 Three transformative SOLD OUT courses: SCALP, FACE & NECK/SHOULDERS + BONUS: PRIVATE COACHING šŸ™ŒšŸ»ā€ØšŸŒ± Step-by-step video tutorials, in depth theory modules to perfect each techniqueā€ØšŸŒ± live coaching sessions with me to guide you through these soulful, sculpting methods…
✨Accredited by ABT
✨Ulimited Lifetime Access
✨14 Day Moneyback Guarantee

This journey is my essence—20 years of dedication distilled into a soulful experience that’s changed my business and my clients’ lives. I’m so excited to share it with other professionals who want to bring this soft-age, emotionally nurturing approach to their clients.

If you’re ready to offer a treatment that’s more than skin-deep, one that uplifts and soothes from within, COMMENT ā€œ SOMATICā€ below… the Somatic Journey is waiting for you. ✨

22/08/2026

ā˜ļøā€¦ stay a while

21/08/2026

You can feel when someone is just following a routine.
And you can feel when they know what they’re doing.

This training is for the therapist who’s ready to work with intention—
To read the face, release what’s held beneath it, and create results that last.

The Complete Facialist Training System teaches you how to work with the body, not on it—
And how to build a business that reflects the depth of what you do.

For qualified therapists ready to become remembered, booked, and in demand.

šŸ’¬ Comment BUNDLE for the full course details.

Photos from Curated Beauty's post 14/08/2026

There’s a difference between being able to perform a movement while somebody is helping you and actually having learned it.

That distinction has shaped the way I’ve taught hands-on skills for years.

Research into haptic assistance and motor learning has found that physical guidance can improve performance only while the assistance is present, without improving how well that skill is retained independently afterwards. One study found that learners who controlled when they received physical assistance and relied on it less frequently actually performed better in later retention tests.

For facialists, I think this matters enormously because we’re developing far more than choreography.

Your hands need to learn what your own pressure produces, how tissue responds beneath them, when resistance changes and how to adjust what you’re doing from the sensory information coming back to you. If my hands are controlling yours, my force becomes part of that information.

After 18 years as an educator, I’m far less interested in whether a student can make something look exactly like my movement while I’m standing beside them. I care about whether they can reproduce it, understand what they’re feeling and eventually make intelligent decisions without me.

It’s also why my opinion of digital practical education has strengthened considerably after three years of teaching this way. Being able to watch closely, pause, replay, practise and return to a demonstration gives the learner enormous autonomy over how they acquire the skill.

Good practical education should ultimately make the educator less necessary.

Because the real test of what I’ve taught you is what your hands can do when mine are nowhere near them.

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