Doll Em Up

Doll Em Up

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šŸ¦‡ Spooky, creative & a lil weird
šŸ’€ Certified MUA | Lashes | Brows
šŸŽ€ Helping ā€˜weird’ girls feel hot
🧠 100+ confident clients
šŸ–¤ DM to book
(Abram, Wigan Based)

Photos from Doll Em Up's post 18/08/2026

I think sometimes we forget that there’s an actual human being behind the screenšŸ« ā€¦

I’ve spent years building this page, and I’m SO proud of what I’ve created. But somewhere along the way, I think I accidentally created a version of myself online that looks a lot more put together than I actually am.

And don’t get me wrong I am proud, ambitious, creative and so obsessed with what I do.

But I’m also anxious. I overthink, A LOT. I have days where I don’t want to create anything. I sometimes create things I hate. I feel behind, I work WAY too much. I can’t say no. I question whether I’m doing enough?

And sometimes I look at my own life and wonder why I don’t feel as successful as it probably looks from the outside. You just don’t see those parts!

And that’s the whole point.

I don’t want this page to become another place where people look at someone else’s life and think:

ā€œWhy don’t I have that?ā€
ā€œWhy am I not that successful?ā€
ā€œWhy don’t I look like that?ā€
ā€œWhy can’t I be that confident?ā€

Because I promise you you are NEVER seeing the full picture. So I’m trying to show a little more of mine, not bcause I want sympathy, or because I think I need to explain myself.

But because maybe being a little more honest about the messy bits reminds someone else that their messy bits don’t mean they’re failingšŸ–¤

I am by no means perfect, I don’t have it all figured out.

And honestly… i don’t think anyone really does!

Here’s to making social media feel a little more human againšŸ¦‡āœØ

What’s something about you that people would NEVER guess from your social media?šŸ‘€

Photos from Doll Em Up's post 15/08/2026

I really needed this reminder when I was starting out 🄹

In 2019, I had around 100 followers, my page was called emsfxmakeup, and honestly… I had absolutely no idea where this little hobby was going to take me.

I didn’t have the perfect branding or any branding for that matter, I didn’t have the consistent content, I didnt have thousands of followers, I didn’t even really know what I was doing I was just 14😭

I just made it exist first.

And then I made it ā€˜good’ after.

I experimented. I changed my style. I rebranded. I tried things that flopped. I made things I look back at now and think ā€œoh girlā€¦ā€šŸ’€ I learnt, improved, pivoted and kept showing up.

And somehow that little 100 follower account became Doll Em Up… and now we’re celebrating 36,000 of you!?šŸ„¹šŸŽ€

So if you’re waiting until your branding is ā€˜perfect’, your content is perfect, your feed is perfect or you feel ā€œreadyā€ enough to start…

MAKE IT EXIST FIRST.

You can make it good later!!šŸ–¤

Because you genuinely have NO idea where the messy first version might take you🤭 here’s to the old versions of me that had no idea what she was building!šŸ¦‡āœØ

Photos from Doll Em Up's post 10/08/2026

pretty is cute and all but there’s actually so much more going on in my head hehešŸ§ šŸ˜†

I’m basically just a collection of random hobbies, questionable decisions, little creatures that I love dearly, creative projects and things I’ve suddenly decided I’m obsessed with.

honestly… I think that’s much more interesting than being pretty anywayšŸ„¹šŸ–¤

ib the amazing: Denise | alternative fashion + makeup inspo šŸ¦‡āœØ

Photos from Doll Em Up's post 06/08/2026

I’ve always found it easier to hide behind my makeup looks than actually talk about myself… so this post feels weirdly terrifying to sharešŸ™ˆ

BUTTT behind Doll Em Up is just a girl who used to collect snails in her pockets, is fascinated by anything weird and gross, watches animal documentaries any chance she gets, has loved creating since she could hold a pencil, and somehow ended up turning that creativity into a job!?🄹

there’s a lot about me that people don’t see online, so I thought it was about time I shared a few things that have shaped who I am today (the wholesome, the weird and the lowkey vulnerablešŸ’€).

To every single client who’s sat through my random facts about parasites, listened to me ramble about my latest hyperfixation, or just accepted my weird little antics without judgement… thank you🤭 You have no idea how much you’ve helped bring me out of my shell over the years.

And if you’re new here… hi!!šŸ–¤

I’d absolutely LOVE for you to stick around and join my cosy little corner of the internet, where you’ll find creative makeup, spooky vibes, random animal facts, Halloween all year round, and probably a few questionable makeup looks toošŸŽƒ

Tell me one random fact about yourself in the comments… I promise I won’t judge (unless you tell me you don’t like pigeons OR NickelbackšŸ‘€šŸ˜‚).

Photos from Doll Em Up's post 31/07/2026

I spend hours painting, blending and trying to perfect these looks…

meanwhile my fiancé’s contribution is:
ā€œit’s very goodā€šŸ’€

no constructive criticism or artistic feedback. Just a couple words…

honestly though, his reactions make creating these looks 10x funnier, and I wouldn’t have it any other wayšŸ˜‚šŸ™ˆ

Which text made you laugh the most?šŸ™ˆā¬‡ļø

Photos from Doll Em Up's post 28/07/2026

what happens when you give the exact same RAW photo to 3 completely different photographers?šŸ‘€šŸ“ø

the answer? 3 completely different masterpieces!!

It’s honestly crazy how every photographer brings their own creativity, editing style and vision to the table. The same image can tell a completely different story depending on who’s behind the screen, and I think that’s what makes photography such a fun and incredible art form!!

A HUGE thank you to every photographer who said yes to this idea and brought it to lifešŸ–¤ You all absolutely smashed it, and I couldn’t have imagined the final results turning out this good🤭

If you’re looking for a talented photographer, please go and show these amazing humans some love! Give them a follow, check out their work, and let them know which edit is your favourite in the comments. They all deserve so much recognition for the time and creativity they put into thisšŸ“øāœØ

photography, photographer, portrait photography, photo editing, creative photography, editorial photography, cinematic photography, creative portrait, alternative model, alternative fashion, creative makeup, makeup artist, SFX makeup, special effects makeup, horror makeup, spooky makeup, dark art, gothic beauty, fantasy makeup, body art, artistic makeup, creepy makeup, Halloween makeup, cosplay makeup, content creator, creative artist, visual art, collaboration, creative community, support artists

Photos from Doll Em Up's post 27/07/2026

mileena inspired makeup look🤭

lip prosthetic from Prosthetics by Evie C 🄹✨

do you wanna see the process video for this one?🤭

[makeup artist, beauty creator, creative makeup, makeup inspiration, makeup transformation, glam makeup, alternative beauty, gothic beauty, lash artist, lash extensions, makeup art, artistic makeup, editorial makeup, fantasy makeup, SFX makeup, horror makeup, beauty content, colourful makeup, dramatic makeup, self taught artist, beauty community, creative artist, transformation artist, unique makeup, dark glamour, spooky aesthetic, makeup looks, beauty inspiration, creative content, mortal kombat mileena, makeup creativity]

Photos from Doll Em Up's post 23/07/2026

life’s too short to let strangers on the internet tell you how to wear YOUR makeupšŸ–¤

which slide is your favourite?šŸ‘€šŸ‘‡ (bonus points if you tell me why hehe)šŸ˜…

alternative makeup, creative makeup, makeup artist, SFX makeup, special effects makeup, gothic makeup, doll makeup, editorial makeup, graphic liner, bold beauty, makeup inspiration, beauty creator, makeup trends, makeup humour, beauty community, gothic glam, spooky aesthetic, Halloween makeup, colourful makeup, dramatic makeup, makeup transformation, content creator, makeup reel, beauty content, winged eyeliner, black lipstick, overlined lips, fantasy makeup, creative artist, Doll Em Up

Photos from Doll Em Up's post 18/07/2026

part 4?? of matching my makeup to my nails! Im so obsessed with these hehe

Huge shoutout as always to .nail.crypt for always letting me be extra with my nail ideasšŸŒ€šŸ–¤

[makeup artist, beauty creator, creative makeup, makeup inspiration, makeup transformation, glam makeup, alternative beauty, gothic beauty, lash artist, lash extensions, makeup art, artistic makeup, editorial makeup, fantasy makeup, SFX makeup, horror makeup, beauty content, colourful makeup, dramatic makeup, self taught artist, beauty community, creative artist, transformation artist, unique makeup, dark glamour, spooky aesthetic, makeup looks, beauty inspiration, creative content, makeup creativity]

Photos from Doll Em Up's post 17/07/2026

POV: Your lash tech is internally fighting for her life while making sure your lashes are absolutely perfectšŸ’€šŸ–¤

I promise the only thing that’s chaotic is my brain… your lashes are in very safe handsšŸ˜‚šŸ§ 

please tell me I’m not the only one whose entire day can be ruined by something as minor as their favourite spoon being in the dishwasher??😭

what’s your most ā€˜ridiculous’ ā€œthat’s ruined my dayā€ moment?šŸ‘‡

[alternative lash tech, alt beauty, gothic beauty, colourful lashes, creative lashes, wispy lashes, anime lashes, strip lash effect, textured lashes, lash extensions, lash artist, lash technician, lash lover, gothic girl, alternative girl, emo style, scene style, spooky season, makeup artist, SFX makeup artist, beauty business, home salon, Wigan lashes, Wigan lash tech, Wigan beauty, Wigan makeup artist, Greater Manchester lashes, North West lash tech, Lancashire beauty, UK lash artist, colourful lash extensions, unique lashes, lash fans, lash content creator, alternative aesthetics, goth glam, spooky glam, lash transformation]

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Abram
Wigan
WN25XB

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Wednesday 9am - 3pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 9am - 4pm