Doll Em Up
š¦ Spooky, creative & a lil weird
š Certified MUA | Lashes | Brows
š Helping āweirdā girls feel hot
š§ 100+ confident clients
š¤ DM to book
(Abram, Wigan Based)
18/08/2026
I think sometimes we forget that thereās an actual human being behind the screenš« ā¦
Iāve spent years building this page, and Iām SO proud of what Iāve created. But somewhere along the way, I think I accidentally created a version of myself online that looks a lot more put together than I actually am.
And donāt get me wrong I am proud, ambitious, creative and so obsessed with what I do.
But Iām also anxious. I overthink, A LOT. I have days where I donāt want to create anything. I sometimes create things I hate. I feel behind, I work WAY too much. I canāt say no. I question whether Iām doing enough?
And sometimes I look at my own life and wonder why I donāt feel as successful as it probably looks from the outside. You just donāt see those parts!
And thatās the whole point.
I donāt want this page to become another place where people look at someone elseās life and think:
āWhy donāt I have that?ā
āWhy am I not that successful?ā
āWhy donāt I look like that?ā
āWhy canāt I be that confident?ā
Because I promise you you are NEVER seeing the full picture. So Iām trying to show a little more of mine, not bcause I want sympathy, or because I think I need to explain myself.
But because maybe being a little more honest about the messy bits reminds someone else that their messy bits donāt mean theyāre failingš¤
I am by no means perfect, I donāt have it all figured out.
And honestly⦠i donāt think anyone really does!
Hereās to making social media feel a little more human againš¦āØ
Whatās something about you that people would NEVER guess from your social media?š
15/08/2026
I really needed this reminder when I was starting out š„¹
In 2019, I had around 100 followers, my page was called emsfxmakeup, and honestly⦠I had absolutely no idea where this little hobby was going to take me.
I didnāt have the perfect branding or any branding for that matter, I didnāt have the consistent content, I didnt have thousands of followers, I didnāt even really know what I was doing I was just 14š
I just made it exist first.
And then I made it āgoodā after.
I experimented. I changed my style. I rebranded. I tried things that flopped. I made things I look back at now and think āoh girlā¦āš I learnt, improved, pivoted and kept showing up.
And somehow that little 100 follower account became Doll Em Up⦠and now weāre celebrating 36,000 of you!?š„¹š
So if youāre waiting until your branding is āperfectā, your content is perfect, your feed is perfect or you feel āreadyā enough to startā¦
MAKE IT EXIST FIRST.
You can make it good later!!š¤
Because you genuinely have NO idea where the messy first version might take youš¤ hereās to the old versions of me that had no idea what she was building!š¦āØ
10/08/2026
pretty is cute and all but thereās actually so much more going on in my head heheš§ š
Iām basically just a collection of random hobbies, questionable decisions, little creatures that I love dearly, creative projects and things Iāve suddenly decided Iām obsessed with.
honestly⦠I think thatās much more interesting than being pretty anywayš„¹š¤
ib the amazing: Denise | alternative fashion + makeup inspo š¦āØ
06/08/2026
Iāve always found it easier to hide behind my makeup looks than actually talk about myself⦠so this post feels weirdly terrifying to shareš
BUTTT behind Doll Em Up is just a girl who used to collect snails in her pockets, is fascinated by anything weird and gross, watches animal documentaries any chance she gets, has loved creating since she could hold a pencil, and somehow ended up turning that creativity into a job!?š„¹
thereās a lot about me that people donāt see online, so I thought it was about time I shared a few things that have shaped who I am today (the wholesome, the weird and the lowkey vulnerableš).
To every single client whoās sat through my random facts about parasites, listened to me ramble about my latest hyperfixation, or just accepted my weird little antics without judgement⦠thank youš¤ You have no idea how much youāve helped bring me out of my shell over the years.
And if youāre new here⦠hi!!š¤
Iād absolutely LOVE for you to stick around and join my cosy little corner of the internet, where youāll find creative makeup, spooky vibes, random animal facts, Halloween all year round, and probably a few questionable makeup looks tooš
Tell me one random fact about yourself in the comments⦠I promise I wonāt judge (unless you tell me you donāt like pigeons OR Nickelbackšš).
31/07/2026
I spend hours painting, blending and trying to perfect these looksā¦
meanwhile my fiancĆ©ās contribution is:
āitās very goodāš
no constructive criticism or artistic feedback. Just a couple wordsā¦
honestly though, his reactions make creating these looks 10x funnier, and I wouldnāt have it any other wayšš
Which text made you laugh the most?šā¬ļø
28/07/2026
what happens when you give the exact same RAW photo to 3 completely different photographers?ššø
the answer? 3 completely different masterpieces!!
Itās honestly crazy how every photographer brings their own creativity, editing style and vision to the table. The same image can tell a completely different story depending on whoās behind the screen, and I think thatās what makes photography such a fun and incredible art form!!
A HUGE thank you to every photographer who said yes to this idea and brought it to lifeš¤ You all absolutely smashed it, and I couldnāt have imagined the final results turning out this goodš¤
If youāre looking for a talented photographer, please go and show these amazing humans some love! Give them a follow, check out their work, and let them know which edit is your favourite in the comments. They all deserve so much recognition for the time and creativity they put into thisšøāØ
photography, photographer, portrait photography, photo editing, creative photography, editorial photography, cinematic photography, creative portrait, alternative model, alternative fashion, creative makeup, makeup artist, SFX makeup, special effects makeup, horror makeup, spooky makeup, dark art, gothic beauty, fantasy makeup, body art, artistic makeup, creepy makeup, Halloween makeup, cosplay makeup, content creator, creative artist, visual art, collaboration, creative community, support artists
27/07/2026
mileena inspired makeup lookš¤
lip prosthetic from Prosthetics by Evie C š„¹āØ
do you wanna see the process video for this one?š¤
[makeup artist, beauty creator, creative makeup, makeup inspiration, makeup transformation, glam makeup, alternative beauty, gothic beauty, lash artist, lash extensions, makeup art, artistic makeup, editorial makeup, fantasy makeup, SFX makeup, horror makeup, beauty content, colourful makeup, dramatic makeup, self taught artist, beauty community, creative artist, transformation artist, unique makeup, dark glamour, spooky aesthetic, makeup looks, beauty inspiration, creative content, mortal kombat mileena, makeup creativity]
23/07/2026
lifeās too short to let strangers on the internet tell you how to wear YOUR makeupš¤
which slide is your favourite?šš (bonus points if you tell me why hehe)š
alternative makeup, creative makeup, makeup artist, SFX makeup, special effects makeup, gothic makeup, doll makeup, editorial makeup, graphic liner, bold beauty, makeup inspiration, beauty creator, makeup trends, makeup humour, beauty community, gothic glam, spooky aesthetic, Halloween makeup, colourful makeup, dramatic makeup, makeup transformation, content creator, makeup reel, beauty content, winged eyeliner, black lipstick, overlined lips, fantasy makeup, creative artist, Doll Em Up
18/07/2026
part 4?? of matching my makeup to my nails! Im so obsessed with these hehe
Huge shoutout as always to .nail.crypt for always letting me be extra with my nail ideasšš¤
[makeup artist, beauty creator, creative makeup, makeup inspiration, makeup transformation, glam makeup, alternative beauty, gothic beauty, lash artist, lash extensions, makeup art, artistic makeup, editorial makeup, fantasy makeup, SFX makeup, horror makeup, beauty content, colourful makeup, dramatic makeup, self taught artist, beauty community, creative artist, transformation artist, unique makeup, dark glamour, spooky aesthetic, makeup looks, beauty inspiration, creative content, makeup creativity]
17/07/2026
POV: Your lash tech is internally fighting for her life while making sure your lashes are absolutely perfectšš¤
I promise the only thing thatās chaotic is my brain⦠your lashes are in very safe handsšš§
please tell me Iām not the only one whose entire day can be ruined by something as minor as their favourite spoon being in the dishwasher??š
whatās your most āridiculousā āthatās ruined my dayā moment?š
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Address
Abram
Wigan
WN25XB
Opening Hours
| Wednesday | 9am - 3pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 4pm |
