AMINU

Our Nourishing Sleep Oil won Best Face Oil at the Grazia Indie Beauty Superstars 2026!!!!!!!!!!!

We love this one so so much because underneath the very simple ritual of 2–3 drops before bed is an unusually nerdy formula about skin, stress, lipids, signalling and what happens when your skin finally gets to call it a day.

Thank you so much Mehernaaz Dhondy Konika Datta GRAZIA India, all the jury members and you!!!!! 💚

there’s already so much to figure out after having a baby. skincare really doesn’t need to be one of them. keep the routine short, keep the basics good, and keep five minutes in the bathroom for yourself. 🤍

things you said that made us blush all week 💌

Still a little surreal to write this. BioRetinol Cream won Best Moisturiser, Vogue Readers’ Choice 2026.

A big thank you to You, to VOGUE India, Rochelle Pinto, the jury and everyone behind the Beauty & Wellness Honours for recognition. And to everyone who voted for our cream, thank you. Truly.

BioRetinol Cream was never about making a gentler version of something else. We wanted to make a cream that could do serious work for the skin, support it properly while doing it, and still be something you could use consistently, comfortably and without a complicated rulebook.

So to see it been made, used and now chosen by readers feels very special. A good day for our little cream. 🤍

Some of our best days happen far away from the office.

Meet the therapists of SNIP, Goa. A super sharp, warm team that takes skin, and its health, very seriously. and so genuinely passionate about what they do.

They came with the kind of questions you only ask when you’ve spent years actually working on faces. Tricky cases. Things they’ve noticed over time.

A big part of Aminu has always lived outside the bottle. It’s in conversations like these. Sitting with therapists, talking through the why behind a formula, what they’re seeing on real skin every day, what confuses people, what actually helps, and where skincare advice can become a little more thoughtful.

That’s what education at Aminu means to us. And if you’re in Goa, go experience an Aminu Radiance Ritual with them. Your skin is in very good hands.💙

For people who want to do a lot for their skin, without doing a lot.

“Longevity” is having a moment. Skin, however, has always been in the business of it. And so have we.
Every day, skin is defending, repairing, recovering, making energy, maintaining its barrier and dealing with whatever life has decided to throw at it lately.

We wanted to support more of those systems before everything starts showing up on your face and becomes a concern.
So Longevity Serum was built around five things we care about a lot: DNA integrity, cellular energy + recovery, structural integrity, stress response, and barrier + microbiome health.

Yes, that is a lot for one serum. Which is probably why it took us 7 years to get here. And why, yes, the ingredient list gets a little ridiculous.

No promises of turning back time. No “age reversal.”
Just a very serious and overthought serum for helping skin stay hydrated, resilient, calm and good at recovering from real life.

Which, honestly, is a pretty good way to age!