FOY For You
Share
FOY is a hyper-personalised Smart Beauty and Personal Care e-commerce platform.
Why this bottle earned a spot on our shelves.
Eqqualberry’s Plumping Serum swaps traditional retinoids for Bakuchiol, giving you the same firming and texture-smoothing results without the dreaded retinol purge.
It’s proof you don’t have to break your skin down just to build it back up.
Discover gentle anti-ageing. Shop Eqqualberry on FOY.
(FOY, Eqqualberry, Eqqualberry serum, retinol alternative, bakuchiol serum, bakuchiol vs retinol, retinol alternative serum, anti-ageing serum)
Your SPF is only doing half the job.
UV isn’t the only thing ageing your skin. Blue light and pollution do it too, and regular sunscreen skips both.
Atypical’s tint doesn’t. It’s built with iron oxides that block blue light and pollution the same way zinc blocks UV, so the colour isn’t cosmetic, it’s protection.
Available in 8 shades, because Indian skin isn’t one tone.
Upgrade your daily shield on FOY.
(FOY, Atypical tinted sunscreen, blue light protection sunscreen, pollution protection skincare, sunscreen for Indian skin tone, iron oxide sunscreen, best tinted sunscreen India)
Big ingredients, tiny results?
Some actives just sit there. Others actually get in. We went looking for the reason why.
Turns out it’s about size, not strength. Fermentation breaks big molecules down into smaller ones, and smaller molecules are what actually make it through your skin’s barrier.
Ep 2 - Under the Microscope: Fermentation in skincare.
Comment “TONER” for our top 5 picks.
(FOY, Plum toner, Haruharu Wonder toner, Beauty of Joseon Rice Toner, I’m From Rice Toner, fermented skincare, fermented toner benefits, best toner for glowing skin, rice toner for skin, hydrating toner)
22/09/2026
Okay, but what if your next blush is an AWARD WINNER and available on FOY 🏆
The Grazia 2026 best blush winner is here!
Meet un:fltrd almost blended™️ blush, India’s first cushion blush in 6 shades made for Indian skin.
And because no k-beauty coded makeup bag is complete without a cushion foundation, meet - almost ready™️. Lightweight, buildable coverage in 12 undertone-corrected shades.
Shop un:fltrd cushion foundation and blushes now and get 15% OFF + a super cute pouch from un:fltrd.
Go on. You know you want to.
(FOY, un:fltrd, cushion blush India, cushion foundation Indian skin, Grazia beauty awards 2026, buildable coverage foundation, undertone matching makeup)
Give your skin barrier the breathing room it deserves.
When your skin feels raw and reactive, it needs deep comfort. These selected formulas soothe irritation, quiet the itch, and bring peace back to eczema-prone skin.
Swipe to see the products that support eczema-prone skin.
Tap the link in bio to shop the edit.
(FOY, eczema cream, best skincare for eczema, ceramide moisturizer, fragrance free moisturizer, skin barrier repair cream, dry itchy skin remedy)
Give your skin barrier the breathing room it deserves.
When your skin feels raw and reactive, it needs deep comfort. These selected formulas soothe irritation, quiet the itch, and bring peace back to eczema-prone skin.
Swipe to see the products that support eczema-prone skin.
Tap the link in bio to shop the edit.
(FOY, eczema cream, best skincare for eczema, ceramide moisturizer, fragrance free moisturizer, skin barrier repair cream, dry itchy skin remedy)
Alcohol in your skincare?
The internet said run. We said… zoom in. Let’s look a little closer.
Turns out it’s not that simple. Some alcohols dry you out, some are the reason your moisturiser actually works.
Ep 1 - Under the Microscope: Alchohol in skincare.
Comment “BRAND” for our alcohol-safe, science-backed picks.
(FOY, skincare alcohols, fatty alcohols, short-chain alcohols, skin hydration, skincare myths, ingredient labels, science-backed skincare)
19/09/2026
Eczema is more than a surface itch, it’s a daily battle with triggers like stress, weather, and fabrics.
When your barrier weakens, moisture escapes and irritants lock in.
The fix? Rebuild your defence system.
Strip back the chaos and feed your skin with gentle, fragrance-free hydration.
Shop the relief collection now on FOY.✨
(FOY, eczema relief, fragrance-free skincare, gentle hydration, skin barrier repair, sensitive skin care, moisturizer for eczema, dry skin relief, barrier repair cream, hypoallergenic skincare)
17/09/2026
Long queues, longer days, and makeup that still needs to hold up by the time you’re home.
We put together a few of our favourite picks to help you get through it.
Swipe to see what’s in our Ganpati survival kit.✨
(FOY, Ganpati Festival, Pandal Hopping, Beauty Survival Kit, Long Wear Makeup, Festive Season)
Lab coats on. Microscopes out.
This is where our chief inspection officer gets into what’s really inside your products, and why it works.👩🏽🔬
FOY under the microscope. Dropping soon.🔍
(FOY, Under the Microscope, FOY Labs, skincare science, ingredient breakdown, skincare education, beauty content series, know your ingredients, skincare facts, beauty e-retail
Category
Contact the business
Website
Address
D 1502, Lotus Corporate Park, Goregaon East
Mumbai
400063
Opening Hours
| Monday | 11am - 7:30pm |
| Tuesday | 11am - 7:30pm |
| Wednesday | 11am - 7:30pm |
| Thursday | 11am - 7:30pm |
| Friday | 11am - 7:30pm |
| Saturday | 11am - 6pm |
Alerts
Be the first to know and let us send you an email when FOY For You posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.