Abeg
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Slow. Natural. Sustainable. Abeg — a mindful lifestyle brand born from the North East. Shop from our website 🔗🛒
Something pure is on its way.
Stay Tuned🥥✨
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Our Joha Rice Soap — made from the aromatic pride of Assam — isn’t just another skincare bar. It’s the first-ever Joha bathing bar in the world. And while the world is now catching up to the magic of rice-based skincare, we chose to begin right at the roots.
From Korean beauty to luxury skincare, rice has always been a hero ingredient — known for brightening, nourishing, and gently healing the skin. But Joha? It’s rarer. Softer. More soulful.
This isn’t just soap.
It’s tradition, turned into a ritual.
🌾 Handmade with love
🌾 Rooted in Assam
🌾 Gentle, nourishing, and one of a kind
Sometimes, the best validation doesn’t come from the market…
It comes from home.
A kind of Care that is straight from the nature.
✨
Find our handcrafted soap collection on our website that is made from 100% self grown botanicals. Link mentioned in our bio 🔗
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10/06/2026
Orders production packing. Orders production packing and so on.
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Are we still using plastics on your skin? Ask yourself again. What it is causing to you or the earth perhaps?
Let me introduce to you our extremely limited creation
SNANA - Natural Loofah Bath Ritual Pouch
- my father goes village to village to source these loofah fruits. My mother stitches these by hand. Not factory made, not mass produced. Just slow, honest craftsmanship from Assam.
SNANA is our small step towards less plastic on your skin, and less microplastic in our earth.
If you’ve been waiting to switch - this is your sign!
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