PHYTORELAX

n the Harbor scientific laboratory for the trichology market of those years: a vial for hair formulated with a mixture of 33 natural ingredients, wisely divided between vegetable extracts and essential oils. A true vegetable beauty treatment dedicated to the professional world, which until then had never appreciated the potential of natural cosmetics. Harbor vial had an instant success; the clients of the beauty salons were very happy after the treatment and reported a feeling of relief and wellness in the skin which had never felt before. It is thanks to this commercial success that the name Phytorelax was born: a name which contains its own philosophy, that is; wellness and relaxation, arising from the use of functional active ingredients and plant extracts.


2000’s
From an intuition to a successful brand
It is from the special vials for hair that in the year 2000 the Phytorelax Laboratories brand was born; a philosophy, a new way of conceiving beauty. That of Phytorelax is a type of cosmetics that is not only about Nature; the products are created to be a bridge between plants and the people who want to feel good. In those years, the first line of Bach Flower Remedies was born, which is the result of the collaboration with well-known experts in traditional and non-conventional medicine. A line even today among the most demanded by customers since it perfectly combines the concept of cosmetics and psychophysical wellness. New innovative cosmetic lines were subsequently created that combined Nature and Science. At the heart of every project there is a deep and careful study of the properties of every single plant that Nature offers. With the passage of time, in fact, the Phytorelax Laboratories brand is enriched with a wide range of monographic lines, which today are icons, such as Olive, Almond, Shea butter, Cocoa and Argan, where the passion for Nature meets cosmetic research.


2008
Nature meets Design
Curiosity and the desire to create even more original packages able to stand out in the market of natural products grow at the same time and the result of this brings out a new study of the packaging and its materials. This is how in 2008 the decision of using a square design packaging was born, absolutely innovative in the world of cosmetics- elegant, refined but not elitist. Transparent and amber coloured materials are preferred; this is a characteristic that even today represents the Phytorelax Laboratories brand. A clever choice which intends to convey a clear message to customers, but at the same time safeguarding quality and the nature of the cosmetic formula contained inside. From 2012 to date:
International choice
New markets open, firstly towards United States that value design, Italian elegance and the professional approach of the brand. Today the Phytorelax Laboratories brand of Bologna is exported to 35 countries around the world, establishing itself as one of the best European cosmetics export brand. Its message is international: Phytorelax Laboratories represents refined yet affordable cosmetics, based on innovative and effective products as a result of an always present synergy of Nature, Science and Design.