Wella Professionals

Exclusive distributors to The Maltese Islands for the Professional range of Wella Hair care products. The company Joseph Brincat Limited has been established for over 80 years. Over three quarters of a century of dedication to the beauty industry with the sole aim of distributing and promoting the Wella brand of hair care products. The company was the second agency in the world to be entrusted to be sole representatives of the interests of the German company WELLA AG in the Maltese Islands. With its second- and third-generation management team, Joseph Brincat Ltd during the past years have added to their portfolio of World renowned brands Kadus Professional, and Nioxin among others. Today with the constant increase of new challenges and the highly competitive, saturated and limited market, the daily running of the business is a constant dare to remain market leader, a fact confirmed by an independent survey.
2022 marked a change in the history of the company and Joseph Brincat Limited was renamed to Mas Fina Limited. main market activity is orientated towards the professional sector of the hairdressing and beauty industry. The company supports the setting up of new hair and beauty salons supplying every last piece of equipment and product, which is required for their day-to-day operation. Along with this the company also has an extensive product portfolio to satisfy the needs and requirements of the consumer market. The company has a commitment to the education sector of the industry. In view of this the company supports the professional hairdresser with constant presentations of the latest products and training in their proper use, especially when, today technology moves ahead at a very fast pace. The ability to recognize as early on as possible how the latest trends will effect hairdressing fashion and then to interpret these trends direct in the salon is of decisive importance to the success of the salon. For this reason, Joseph Brincat Ltd has made it its business to invest and support the hairdresser objectively with seminars at the company’s own studio, during which the latest trends and hair techniques are presented. The company also takes an initiative to help establish hairdressers as artists and specialists in their trade by exposing them to international seminars, which are held in different parts of the world from time to time. Its dedication to education is also extended to those who wish to learn the trade in the most professional way. The Company School for hairdressing is committed to providing students with a solid educational foundation preparing them for a fulfilling career in the world of beauty.