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26/09/2026
Some things become more meaningful with time, for , beauty is found in these moments. In making time for herself amidst the rhythm of everyday life, in the rituals that ground her, and in embracing every chapter as it unfolds.
At Sulwhasoo’s global celebration in Singapore, she stepped into Beauty Crafted in Time, marking 60 years of the Concentrated Ginseng Rejuvenating Cream, a story that began with a devotion to one ingredient, Ginseng.
For six decades, Sulwhasoo has continued to study, refine and transform the wisdom of Ginseng, evolving the ritual layer by layer while staying true to its roots. Just as Elvina’s own beauty journey continues to evolve with time, this is a reminder that true beauty is not something to be rushed towards.
It is something cultivated through time, through ritual, and through every layer that makes us who we are.
25/09/2026
Beautifully wrapped,
Thoughtfully given
Wishing you a beautiful Chuseok
with Sulwhasoo.
The Root Route Ep. 2
What makes ginseng so meaningful in Korean beauty?
Follow Michelle Lee as she meets Marie Claire Korea Beauty Editor Sangeun Kim to explore the culture and traditions behind one of Korea's most enduring skincare ingredients.
🔎Search "The Root Route" on YT to watch the full video.
24/09/2026
Celebrating 60 years of the Concentrated Ginseng Rejuvenating Cream.
At the heart of Beauty Crafted in Time lies a belief we have carried through generations - time does not simply pass, it gathers wisdom, deepens value, and shapes what comes next.
From every detail of the experience to the legacy of Ginseng itself, each moment reflected the beauty of patience and devotion. Because true beauty is never rushed. It is refined, layer by layer, over time.Just as Ginseng takes years to mature, revealing its enduring power along the way.
ConcentratedGinsengRejuvenatingCream
Come celebrate the 60th Anniversary of the Concentrated Ginseng Rejuvenating Cream with us. ✨
Step into a journey where 60 years of Ginseng wisdom comes to life at Mid Valley Megamall, with exclusive experiences awaiting you:
✨ Exclusive promotions on Concentrated Ginseng Rejuvenating Cream & Serum
✨ Complimentary AI Skin Analysis
✨ Complimentary Ginseng Firming Kit
📅 21–27 September 2026
📍 Mid Valley Megamall KL, East Entrance Lobby, GF
We look forward to welcoming you to experience the legacy and continue your Ginseng journey with Sulwhasoo. 🧡
22/09/2026
NEW Concentrated Ginseng Rejuvenating Cream Collagen Mask
Infused with the rich nourishment of Concentrated Ginseng Rejuvenating Cream, this cream-infused mask melts seamlessly into skin, delivering intensive care with every application.
Experience visibly firmer-looking skin after a single use.
21/09/2026
The most beautiful gift for the most beautiful season
Celebrating 60th Anniversary of Ginseng Science with Sulwhasoo
17/09/2026
An unforgettable evening at Sulwhasoo’s Global Event in Singapore with & ✨
From the immersive 60th Anniversary Pop-Up to an extraordinary Gala Dinner, the celebration brought together beauty, heritage and artistry in one unforgettable evening.
A special moment to celebrate 60 years of Ginseng Science and the legacy of Concentrated Ginseng Rejuvenating Cream, born from Sulwhasoo’s enduring devotion to one ingredient, Ginseng.
Here’s to 60 years of uncovering its wisdom, and continuing to craft beauty layer by layer. 🧡
The first ginseng cream* & The No. 1 anti-aging cream for 11 consecutive years**
Discover the heritage of Concentrated Ginseng Rejuvenating Cream.
*Refers to the first product of its kind developed by the Amorepacific
**Based on cumulative sales in the Korean prestige market during the period 2015-2025 (Beauté Research SAS, Concentrated Ginseng Rejuvenating Cream Collection)
The Root Route Ep. 1
After a long flight, former Allure Editor-in-Chief and beauty creator Michelle Lee knows exactly where to go to recharge.
Join Michelle Lee as she journeys through Seoul to uncover the people, traditions, and research behind one of Korea's most iconic ingredients.
🔎Search "The Root Route" on YT to watch the full video.
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The Spring
Kuching
93300
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