Definitionnz.Distributor

Three shades. One seamless finish. 🤌

Serene by Sammie used three Creative Permanent Colours to balance depth, warmth, and brightness.

Save the formula below for your next transformation!

ROOT: 6 + 6.1
MIDS + ENDS: 8.1 + 9.7
FACE FRAME: 9 + 9.34

Colour and care belong together. ✨🎨

That's why Everlasting Bonds fits seamlessly into the salon journey.

Drop your Everlasting Bonds questions in the comments — we're listening! 👇

Leave-In Conditioner, Incredible Milk, or Whipped Cream? Consider this your leave-in matchmaking service. 🤭

Which one is your fav?👇

Breaking News Coming This Week 📢

Respectfully... this deserves a permanent spot on your bathroom shelf. 💛

Texture without the heaviness.
Hold without the crunch.
Hair that still feels like your hair.

Your hair's non-negotiables. ☕✨
Some products just earn a permanent spot in your routine. Whether you're chasing hydration, shine or all-in-one care, this trio is here to keep your hair looking and feeling its best.

POV: you finally commit… to a great hair routine 💔➡️💖

One colour line that does it all!
-Shine
-Hybrid system
-Vegan
-100% Grey coverage
-Top quality

A colour that ticks all of the boxes!

Trial some today!

REF Stockholm are proud sponsors of the 2026 New Zealand Hair Awards (NZHA)!!

They will take place on Sunday, November 1, 2026, at the Tākina Wellington Convention and Exhibition Centre. Hosted by Hair & Barber New Zealand, the event celebrates the top business and creative talents across the country.

Key Event Details
Date: Sunday, 1 November 2026
Location: Tākina Wellington Convention and Exhibition Centre, Wellington
Tickets: General admission is $260 NZD
Event Purpose: To recognize and empower excellence in both business and creative hairdressing and barbering.

Tag a hairstylist everyone should be following below. Whether they inspire your formulas, your cuts, your content, or just make you excited to be in this industry, we want to know. 🤍