Mi Tru IQ

My bathroom shelf was starting to look like a skincare shop 😅 Now I just want a few products I enjoy using and that leave my skin feeling good.

Your cleanser shouldn’t be the step that leaves your skin feeling tight.

A good cleanse should leave your skin feeling soft, comfortable and ready for the rest of your routine 🤍

What does your skin feel like after cleansing?

Finally found the one 🤍

The Prebiotic Cream Cleanser from MiTru IQ™. Non-stripping, non-drying and gentle enough around the eyes, it leaves your skin feeling clean, soft and comfortable.

No tightness. No stinging. Just happy skin.

Small business life in one video.

Dry skin doesn’t mean you have to love thick, heavy creams 🙌

The MiTru IQ Core Ritual is all about giving skin the hydration and barrier support it needs, without that heavy, greasy feel.

Three lightweight products designed to work together morning and night:
Prebiotic Cream Cleanser
Revitalise Day Cream
Restorative Night Cream

Simple, effective skincare for skin that wants hydration without the heaviness.

By far our best seller 🤍

This non-stripping, non-drying cleanser is safe to use around the eyes, without the stinging or blurry feeling that many cleansers can cause.

Awarded Best Cleanser for Dry Skin and Best Prebiotic Cleanser. I can see why it’s a favourite.

No bad angles here 🤍

We may be biased, but the MiTru IQ™ range looks pretty good from every direction. ✨

Good skin makes people curious. 😂

And suddenly everyone wants to know your skincare secrets.

When the opportunity presents itself… you take it 😂

I used to think more skincare meant better skin.

Instead, I was spending thousands on complicated routines while my skin was still breaking out, feeling dry and never quite looking its best.

MiTru was created to simplify skincare and help your skin get back to balance.

A simple three-step core ritual, made in New Zealand with prebiotic-powered formulas that work in harmony with your skin.

Because your skin probably doesn’t need more. It needs the right routine. 🤍

Discover the Core Ritual at mitruiq.co.nz