Mamaēra

Of course. I’ve removed the em dashes and kept everything else the same.

We’re saying goodbye to some of our all-time favourite designs. 🤎

Tai Timu Tai Pari. Te Aramoana. Zebra.

Three designs that have become such a special part of MAMAĒRA, and designs we know are loved in so many homes across Aotearoa.

We still have some stock left, but once these designs are gone, they’re gone for good.

Why?

As MAMAĒRA grows, we want to be intentional about keeping our designs rare, special and distinctive. We never want every design we create to remain in circulation forever.

Retiring designs gives each collection its own moment in the MAMAĒRA journey. It means the Māmā Mat you have in your home isn’t something that will simply be reproduced year after year. It also allows us to continue creating, evolving and making space for something new.

So, Tai Timu Tai Pari, Te Aramoana and Zebra will not be restocked once our remaining stock is gone.

And this is only the beginning of some exciting changes coming to MAMAĒRA.

This isn’t a sale. It’s a change.

Alongside this change, we have THREE brand-new designs coming to MAMAĒRA, and they’ll be launching with special reduced preorder pricing. 👀

We’ll also be introducing reduced pricing across our Māmā Mats.

We know things are expensive right now. We want to adapt with our whānau and make our products more accessible, so more homes can enjoy a Māmā Mat without compromising on the product you know and love.

Same MAMAĒRA. Same quality. New designs. More accessible pricing. 🤎

✨ 3 new designs incoming
✨ New everyday Māmā Mat pricing
✨ More information coming very soon

For now, if Tai Timu Tai Pari, Te Aramoana or Zebra has been on your wishlist, this is your last opportunity to own one before they become part of MAMAĒRA history.

Once they’re gone, they’re gone forever.

And then… we make way for the new. 👀🤎

Motherhood isn’t about doing everything perfectly. It’s about showing up with love, even on the days that feel messy. ✨

A gentle reminder that you’re allowed to rest, ask for help, take time for yourself, and leave the washing until tomorrow. None of these things make you any less of an incredible mum.

Your worth isn’t measured by a spotless home, a perfect routine, or how much you can carry alone.

To every māmā reading this: you’re doing better than you think. 🤍

We are back in stock whanau ✨

After a long process of getting things back to square one and mastering the basics, we are up and running. All your favourites are now back, if you see any specific whāriki or products that you are unsure of availability, shoot us a dm.

Nga mihi 🤍

WIN A NINJA DUAL ZONE AIR FRYER

A little thank you to our Mamaēra whānau 🤍

For the rest of June, every order over $200 automatically goes into the draw to win a Ninja Dual Zone Air Fryer.

No forms. No codes. No extra steps.

Simply shop your favourites, complete your purchase, and you’ll be entered automatically.

Whether you’ve been eyeing up a new Mama Mat or planning your next order, now is the perfect time.

Promotion ends 30 June 2026 at 8:00pm NZST.

One winner. One incredible prize.

Will it be you?

Terms apply. Eligible on purchases over $200 made between 15 June 2026 and 30 June 2026.

Māmā Mat Order Update 📦

Kia ora whānau,

For everyone who has ordered a 1.5m x 2.0m Māmā Mat, we are pleased to let you know that all current orders will be dispatched by the end of this week.
Thank you for your patience and support while we work through our orders. We know many of you have been eagerly waiting for your mats, and we’re excited to have them on their way to their new homes soon.
🌸 Our Pastel Range has now officially sold out. If you’re interested in a special order or would like to enquire about future availability, please send us a message.
As always, once your order has been dispatched, you’ll receive your tracking details via email.
Ngā mihi nui,
The Mamaēra Team 🤍

THEY’RE BACK 👀✨
Our MOST wanted 2x3m mats have officially restocked. Ngā Hau e Whā & Te Aramoana 🌊🤍
These are the mats that continuously sell out and never stay around for long. Designed to bring comfort, warmth and beauty into your home while still being practical for everyday life with pēpi and tamariki.
Perfect for:
• Tummy time
• Play spaces
• Family living areas
• Creating a softer, calmer home
Large. Cushioned. Aesthetic. Functional. 🤍
If you missed out last time, this is your sign because once they’re gone… they’re gone again 👀

Shop now at Mamaēra ✨

Winter is near ❄️ Use code: WINTER for 20% off selected products!

RESTOCK coming in…. ✨
Link: https://www.mamaera.co.nz

We’re restocking our most popular mats and preparing for our next pre-order run happening later this week, ahead of May 10. If you’ve been waiting, this is your chance to secure yours early and at a discounted price.

Restock includes:
• Nga Hau e whā: 1.5 x 2m and 2 x 3m (charcoal and brown)
• Te Aramaoana: 1.5 x 2m and 2 x 3m (charcoal and brown)
Pre-order now to lock in your discount and make sure you don’t miss out once they’re gone again.

Stay tuned, orders opening soon.

WE ARE GRATEFUL ✨ for the continued support and positive feedback from our customers. It means so much to know that you are enjoying your pieces and making the most of them within your homes.
We are honoured to be a part of your journey, bringing te ao Māori into each and every whare in a meaningful way. Over the coming days, we will be updating our website to include the story behind each Whāriki, so you can feel even more connected to the designs you welcome into your space.
Behind the scenes, we have also been planning and look forward to bringing you our Mama Essentials Giveaway soon. 💖🥳