Abel Fragrance

Radical fragrance; biotechnology, master perfumery and 100% natural ingredients. Shop at abelfragrance.com

The ultimate intersection of art, ethics and natural science...

Named with a nod to the Dutch adventurer Abel Tasman, the first European to discover New Zealand in 1642. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume. With a background as a winemaker, a childhood growing up in rural New Zealand, and a yoga teacher fo

r a mother. It's no surprise Frances Shoemack was looking for a natural perfume alternative in the niche perfume world. Contrary by nature and not so good at taking 'no' for an answer, if you know Frances, you wouldn't find it surprising that when she was unable to find one, she decided to take matters into her own hands. Relentlessly pealing back the layers of this illusory world, Frances is paving a new path; modern, all natural perfumes that stand up alongside the world's best and don’t compromise on aesthetics or ethics. In order to create these stellar fragrances, Frances needed the right people on board. Transfixed when she saw a video of Master perfumer and fellow New Zealander (Australasia's only "Nose") Isaac Sinclair waxing lyrical about the similarities between perfume and wine, she knew she'd found her guy. The world of scents is enigmatic and it's only fitting that it attracts complex characters. Trained in Paris and Milan and now based in Sao Paulo where he lives with his French perfumer girlfriend and their little boy. Isaac plays commercial fine fragrance perfumer by day, and rock-band-playing Abel-Nose, by night. For Isaac, being on the Abel team is a unique opportunity to create courageous, standout scents, using only the best (natural) ingredients in the world. Working across time zones has it's challenges, but the Abel team have never shied away from a challenge. Instead, they celebrate their choice to do things differently, better. A lengthy creative process means lots of time to truly distill their vision. A continent spanning team means dynamic influencers from multiple cultures and movements. Intensive bursts of time together in real life, result in pressure driven creative energy that's hard to beat. Following the success of their two original fragrances, Vintage ’13 and Tonic, Abel's new vita odor collection is a coming of age for the brand. Not just a contemporary new look, but significantly improved formulae. And while their commitment to organics remains strong, they made a conscious decision to create the best natural perfume possible, not limited to the use of organically certified ingredients.

05/07/2026

On the journal // we chat with Chef Ellie Bouhadana about scents, rituals and the recipe for the Double Scoop ice cream she created for our Amsterdam garden party.

29/06/2026

A hot minute celebrating our Centre Commercial launch during a steamy Paris Fashion Week.

26/06/2026

What did you think of Double Scoop?

25/06/2026

What better way to launch our new toasted milky vanilla, than with a garden party with friends. Double Scoop ice cream by Chef Ellie Bouhadana served in glass objects by Helle Mardahl, the Carmen Guesthouse garden - the perfect location.

Helle Mardahl Ellie Bouhadana CARMEN 📷

25/06/2026

Sensorial delights in the Carmen Guesthouse garden with friends

25/06/2026

An Amsterdam garden party celebration for Double Scoop

24/06/2026

To celebrate the launch of Double Scoop, we brought together collaborators whose instincts we trust, and whose work we adore.
Ellie Bouhadana, Melbourne chef and the kind of creative who makes a room feel alive, translated Double Scoop into an edible delight - a burnt honey, wild rosemary and toasted sesame ice cream. Savoury, sweet, deeply considered, just like the fragrance that inspired it. Every scoop landed in a Helle Mardahl coupe. A glass universe that sits somewhere between nostalgia and fantasy. Richly coloured forms that feel too good to use and too beautiful not to. Set to the backdrop of the Carmen guesthouse garden and a sole cello, the whole evening was deliberately, beautifully unhurried. A befitting evening to debut this quietly indulgent, grown up vanilla.

20/06/2026

“It has this summer creaminess to it that really compliments your skin in the heat. It may sound counter intuitive, but summer is not just for fresh fragrances. When you’re wearing something more creamy it really comes alive on your skin and can enhance the whole atmosphere and energy.” - Abel Master Perfumer Isaac Sinclair on Double Scoop.

“It’s very classic, the vanilla has a richness and energy to it.” - Marissa

“The saltiness of the rosemary, I really love, it smells unique. Soft, Spicy, Je ne sais quoi” - Benjamin

“I really don’t like vanilla, but this is not a typical vanilla scent” - Nina

“To me it’s actually really fresh, kind of golden. Makes me feel sexy and mysterious” - Tahni

18/06/2026

“Double Scoop brings Abel’s distinctly contemporary DNA to a milky vanilla. Creamy and seductive, but never cloying.” , Abel Founder

18/06/2026

DOUBLE SCOOP.
A toasted, milky vanilla

Top: Rosemary, toasted black sesame
Heart: Butterscotch
Base: Vanilla, musk

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+6442100968

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https://abelfragrance.com/

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Abel Fragrance

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