Amouage

Amouage celebrates the opening of its first standalone boutique in Dhofar with a private gathering at Wafa Walk, Salalah, under the patronage of H.E. Sheikh Salim Mustahail Al Mashani, Advisor to the Diwan of Royal Court, and in the presence of Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage. An evening celebrating the House’s enduring connection to Dhofar, the land of Frankincense, and the cultural and natural heritage that continues to inspire Amouage today.

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Salalah, Oman, June 24, 2026 - Amouage Opens its First Standalone Boutique in Dhofar, Bringing High Perfumery to the Land of Frankincense. The signature store invites a discerning clientele into an immersive olfactory experience inspired by the region’s most defining features: its frankincense trees, the Khareef season, and the sea.

The first standalone boutique in Dhofar is located at Wafa Walk in Salalah, expanding the Amouage’s presence in southern Oman and bringing its signature collections closer to a region that has long shaped the House’s identity. Inspired by elements that define Dhofar, the boutique draws on three enduring features of the region: its frankincense trees, the Khareef season, and the sea. Together, they form the foundation of a retail experience rooted in a strong sense of place.

The new boutique was inaugurated under the patronage of H.E. Sheikh Salim Mustahail Al Mashani, Advisor to the Diwan of Royal Court, in the presence of Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage, alongside senior officials and friends of the House.

Commenting on the opening, Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage, said: “Dhofar holds a special place in the story of Amouage. As the land of Frankincense, it has shaped Oman’s identity for centuries and continues to inspire the House today. Opening our first standalone boutique in Salalah is a celebration of this enduring story and a tribute to the cultural and natural heritage that has made the region what it is today.”

The new Amouage Boutique is located at Wafa Walk, Salalah, Sultanate of Oman, and is open daily from 11AM to 12AM.

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