Amouage

The creators of Amouage’s new Hand Creams devised a formula that would feel luxuriant and calming, as well as being non-greasy and easily absorbed. The cream features Jojoba Oil, Sunflower Seed Oil, and Acacia Flower Wax, which help repair the skin, improve elasticity and maintain hydration, while Chamomile Flower Extract provides a soothing effect.

Meanwhile, the new Bath & Shower Gel formulations feature a mild cleansing formula that generates a richly indulgent foam. In addition, the inclusion of Aloe vera helps maintain the hydration of the skin.

Discover the re-imagined Luxury Body Line in Amouage Boutiques and Amouage.com.

Photography by Nic Ford London Photographer

The fresh, woody character of Decision is re-imagined through three new textures, each developed to offer a distinct experience of the fragrance as part of Amouage’s Luxury Body Line.

The Bath & Shower Gel, developed with formulation experts at Nortempresa, produces a rich, scented foam while gently cleansing the skin. Aloe Vera helps maintain hydration, balancing the indulgence of the lather with the needs of the skin.

For the Body Lotion, Jojoba Oil, Avocado, Sunflower Seed Oil, and Acacia Flower Wax have been selected for their hydrating and soothing properties, while the lightweight, non-greasy texture allows for easy absorption. The Hand Cream combines Jojoba Oil, Sunflower Seed Oil, and Acacia Flower Wax with Chamomile Flower Extract, offering a soothing experience designed to be enjoyed throughout the day.

All three formulations feature Omani Frankincense Essential Oil, an ingredient deeply part of the Sultanate’s heritage, valued for its protective qualities and carefully incorporated to complement the distinctive character of Decision.

Discover the Amouage Luxury Body Line at Amouage Boutiques and Amouage.com.

Photography and Art Direction by Chelsea ClaireCreative Direction by Maria - Meri

Created by perfumer Quentin Bisch, Decision is an exploration of contrasts, bringing the freshness of Pink Pepper, Bergamot, and Cardamom into conversation with the woody depth of Juniper, Cedarwood, and Patchouli.

Frankincense and Myrrh lend a resinous richness to the composition, while Vanilla introduces a softer warmth.
One of Amouage’s most distinctive creations, Decision can now be experienced in new ways through the House’s re-imagined Luxury Body Line, extending its familiar scent into the everyday ritual of caring for the body.

Photography and Art Direction by Chelsea Claire
Creative Direction by Maria - Meri

There is one ingredient that connects every creation in Amouage’s reimagined Luxury Body Line: Omani Frankincense.

An ingredient closely associated with the House’s heritage, it has been incorporated into every formulation, from the Hand Creams and Body Lotions to the Bath & Shower Gels and Hair Perfumes.

Each formula has been developed specifically for its fragrance concentrate, combining the pleasure of familiar scents with the practical benefits of body care.

Discover the reimagined Luxury Body Line in Amouage Boutiques and Amouage.com.

Photography by Nic Ford London Photographer

The new Guidance Hair Perfume features a generous 5% fragrance concentration, placing it among the richest and most generously dosed hair perfumes ever formulated.

It contains Resisthyal, an active ingredient selected to enhance softness and shine, alongside Omani Frankincense oil.

Designed for easy application throughout the day, the Hair Perfume joins the reimagined Amouage Luxury Body Line.

Photography and Art Direction by Chelsea ClaireCreative Direction by Maria - Meri

The distinctive character of Guidance takes on new textures with the Bath & Shower Gel and Body Lotion, bringing the pleasure of one of Amouage’s most beloved fragrances into the everyday ritual of scenting the body.

Developed with formulation experts at Nortempresa, the Bath & Shower Gel produces a rich, scented foam while gently cleansing the skin. Hydrogenated Castor Oil helps the fragrance blend into the formula, while Vitamin E and conditioning ingredients help leave the skin soft and hydrated.

The Body Lotion offers a different sensory experience, with a lightweight, non-greasy texture that absorbs easily and provides long-lasting hydration. Designed to complement Guidance Eau de Parfum and Guidance 46 Exceptional Extrait, it also introduces new possibilities for fragrance layering.

Both creations feature Omani Frankincense Essential Oil, an ingredient deeply part of the Sultanate’s heritage, valued for its protective qualities and carefully incorporated to complement the distinctive character of Guidance.

Discover the Amouage Luxury Body Line at Amouage Boutiques and Amouage.com.

Photography and Art Direction by Chelsea Claire
Creative Direction by Maria - Meri

Guidance and Guidance 46, two interpretations of one of Amouage’s most beloved compositions, can now be enjoyed through new scenting rituals.

As part of the House’s re-imagined Luxury Body Line, Guidance is available in Body Lotion, Bath & Shower Gel, Hand Cream, and Hair Perfume. Each formulation has been carefully developed to complement the fragrance, offering new possibilities for layering with both Guidance Eau de Parfum and Guidance 46 Exceptional Extrait.

Discover the new Luxury Body Line at Amouage Boutiques and Amouage.com.

Photography and Art Direction by Chelsea Claire
Creative Direction by Maria - Meri

Carefully developed to feel luxuriant and calming while remaining non-greasy and easily absorbed, the Guidance Hand Cream combines Jojoba Oil, Sunflower Seed Oil, and Acacia Flower Wax to help hydrate the skin and improve elasticity, while Chamomile Flower Extract provides a soothing effect.

Omani Frankincense Essential Oil adds its protective qualities, while also connecting this new expression of Guidance to the House’s heritage and the Sultanate’s rich history with the precious ingredient.

Discover the new Amouage Luxury Body Line at Amouage Boutiques and Amouage.com.

Photography and Art Direction by Chelsea ClaireCreative Direction by Maria - Meri