Jen Photography

Sophia Mercado birthday celebration with ZAIA Cebu PH 🎂🎉

Hello, Cebu! 👋

Insta360 is officially opening at Ayala Center Cebu! 🎥
Join the grand opening on August 23, 4:30 PM, Level 3 and enjoy exclusive gifts, discounts, and more.

Come experience Insta360 a whole new way!
See you there!

𝐒𝐌 𝐒𝐞𝐚𝐬𝐢𝐝𝐞 𝐂𝐞𝐛𝐮 𝐀𝐫𝐞𝐧𝐚 𝐈𝐠𝐧𝐢𝐭𝐞𝐬 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐂𝐞𝐛𝐮’𝐬 𝐍𝐞𝐰 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭

Cebu continues to evolve as one of the Philippines’ leading destinations for business, tourism, and lifestyle, with new developments steadily expanding the ways people experience the city. Along the South Road Properties, this transformation is becoming particularly visible as retail, dining, leisure, hospitality, and entertainment come together to shape a new destination for both Cebuanos and visitors. At the center of this emerging landscape is the SM Seaside Cebu Arena, which brings a new scale of live entertainment to the city. Designed to host major concerts, sporting events, live performances, and large-scale gatherings, the arena strengthens Cebu’s capacity to welcome productions that draw audiences from across Visayas and Mindanao.

The arena has already begun establishing its place in Cebu’s entertainment and events calendar. Its first slate of events featured BINI’s Signals World Tour, followed by IV of Spades’ Andalucia Tour. The lineup continues with TJ Monterde and KZ Tandingan’s In Between concert on September 5, Hillsong Worship Nights Asia Tour on September 18, Yeng Constantino’s Biyaheng Bente 20th Anniversary Concert on September 20, and Bida Sa Arena: The Rematch, a celebrity basketball game, on September 26. The calendar continues into the final months of the year with international pop-rock band LANY’s Soft World Tour on November 6 and 12, and Disney On Ice presents Let’s Dance! from November 28 to December 6. Beyond entertainment, the arena is also set to host the 2027 FIBA Women’s Asia Cup in July 2027, marking the first time the premier women’s basketball competition in Asia will be staged in Cebu, with eight national teams competing for the continental title. From concerts and family entertainment to celebrity sports and major international sporting events, the arena’s growing lineup is giving Visayas and Mindanao more opportunities to experience major events closer to home while further strengthening Cebu’s position as a destination for large-scale entertainment and sporting events.

The arena’s growing lineup also reflects the broader transformation taking place around it. As major events continue to draw audiences from across Cebu and beyond, the destination is increasingly becoming part of a wider mix of entertainment, dining, retail, business, hospitality, and leisure experiences. This evolving landscape is also where South Coast City, the emerging district taking shape beside SM Seaside City Cebu, comes into the picture. As the development progresses, it is envisioned as a connected destination where these different experiences can come together, complementing the existing lifestyle offerings of SM Seaside City Cebu and the entertainment draw of the SM Seaside Cebu Arena. Together, these developments are contributing to the gradual transformation of the South Road Properties into a more dynamic and diverse urban destination.

Future developments, including the SMX Convention Center Seaside Cebu and the dual-branded Park Inn by Radisson and Radisson Hotel, are expected to further complement this evolving mix as they progress. Their planned presence will add opportunities for conventions, meetings, accommodations, and business and leisure travel, supporting the district’s potential to serve different audiences and occasions.

The convergence of these destinations reflects how SM continues to contribute to the evolving lifestyle and tourism landscape of Cebu. By bringing together spaces for entertainment, retail, dining, business, and leisure, SM developments create more opportunities for Cebuanos to enjoy meaningful experiences closer to home while giving visitors more reasons to explore and spend time in the city. In doing so, these destinations contribute to Cebu’s continued growth while creating more reasons for people to live, work, visit, and experience the city.

With the SM Seaside Cebu Arena already welcoming major acts and audiences, and South Coast City continuing to take shape alongside SM Seaside City Cebu, the district is gradually becoming a destination where people can gather for business, leisure, and entertainment. For SM, being part of this transformation goes beyond developing spaces; it is about helping create places and experiences that respond to how Cebu continues to grow, while contributing to a city that offers Cebuanos and visitors more ways to discover, connect, and make the most of Cebu.

Follow SM Seaside Arena for updates.