Seienstyle

Are you out next hairmodel?

Right now both me and some of my students are looking for hairmodels for:

Dreadlocks with extensions
Dreadlocks on the own hair
Microlocs
Maintenance
Dreadlock extenders
Synthetic dreadlocks
Mermaid dreadlocks
Dreadlock decorations

I myself is looking for people to come to me in Provence France for me to create content and instruction manuals for my students.
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I’m looking for one hair model for dreadlocks with extensions in Stockholm Sweden on the 28th of August for a in-person class.
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I’m looking for one hair model for dreadlocks with extensions in Stockholm Sweden in the end of November for a in-person class.
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I’m looking for one hair model for dreadlock maintenance and extensions in Stockholm Sweden in November for a in-person class.

My students situated world wide and they need models to complete their homework so that they can become certified locticians.

How to add a double-ended synthetic braid into a head of dreadlocks — a full tutorial on attaching braid-in dreadlock extensions, start to finish.

In this video, I walk you through the entire process of adding a double-ended synthetic braid into existing dreadlocks. You'll see exactly how the braid is attached at the root, how to keep the connection secure without putting unnecessary stress on the scalp, and the small details that make the difference between an extension that holds beautifully for months and one that slips or feels bulky.

This is a technique I've refined over many years of working with dreadlock extensions as part of the Seienstyle process — a gentle, holistic approach to creating, maintaining, and extending dreadlocks. Whether you're a loctician adding length and volume for a client, or you're working on your own hair at home, this method is designed to be gentle on the hands doing the work and comfortable on the scalp wearing it.

What this video covers:
— How to section the hair before attaching the braid
— How to attach a double-ended synthetic braid securely at the root
— How to finish and secure the extension so it holds long-term
— Tips for keeping the scalp comfortable throughout the process

Tools you'll need:
— Hair clips
— A double-ended synthetic braid
— Rubber string
— Scissors

This is one small piece of the larger world of dreadlock care — creating, maintaining, and extending locs in a way that respects both the hair and the person wearing it.

In 1996, a friend came back from London full of stories about the dreadheads she’d seen in Kensington Market. She wanted dreadlocks. So we went to the library, found almost nothing, and tried to figure it out ourselves.

It was not beautiful. I don’t have photos, and I think we should all be grateful for that.
But something started that day.

There was no one to ask back then. No books that actually helped. No YouTube. No mentor. I learned by doing it wrong, over and over, on friends and then strangers, for years. A lot of it broke me before it built me — my hands, my confidence, eventually (many years later) my whole sense of self when I burned out completely.

I wrote this ebook because I wish someone had handed it to me at the start. Not a technique — I could only learn that with my hands, over time. But the understanding. What this work actually is. What it asks of you. What it gives back, if you let it.

If you’re standing where I was standing all those years ago — wondering, hoping, half-deciding, not sure if you’re allowed to want this — this is for you.
It’s free. It’s yours.
Comment BOOK below and I’ll send it to you. 🤍
OR grab it here:

https://www.seienstyle.com/becoming-a-loctician-ebook

What do you wish you knew before you got your dreadlocks?

I’ve been asking myself this question a lot lately, thinking back over the thousands of people who’ve sat in my chair over the past 26 years. And I realized — I’ve never actually asked you.

So I’m asking now. Not because I have an agenda for what you should say. I genuinely don’t know what’s going to come up when you sit with this question, and that’s exactly why I want to ask it.

Maybe it’s something practical — a piece of maintenance advice nobody gave you, or something about the process itself that surprised you. Maybe it’s something about how people around you reacted, the ones who were thrilled and the ones who weren’t. Maybe it’s something about the waiting — the in-between stage, the patience it asked of you. Maybe it’s something that has nothing to do with hair at all — something that shifted in how you saw yourself, or how long it took you to finally say yes to something you’d wanted for years.

Maybe it’s something you’re still figuring out, even now.

There’s no wrong answer here, and there’s no answer too small or too big to share. I’d love to hear whatever actually comes up for you when you read this — whatever that is for you.

Take a moment with it if you need to. Then tell me, in your own words, in the comments. 👇

Can You Work as a Loctician From Home? My Honest Answer (+ How I've Set Up My Own Space in Provence)

I get this question often, from students all over the world — from New Zealand to Hawaii. Can you actually work as a loctician from home?

The honest answer: it depends. Check the regulations in your own country first — some places require a separate entrance, some have other rules. Not the fun part, but the necessary first step.

In this video, I share what it's really taken to build a home-based, travel-based practice:

🌿 How I've set up my space in Provence — the garden, working indoors, and the tiny house I'm dreaming into being.

🌿 Why I still travel back to Stockholm for my long-time clients, and how I've made that intimate rather than impersonal.

🌿 The household conversation to have before inviting clients into your home — so everyone actually feels comfortable, not just informed.

🌿 The ground rules I've had to learn the hard way, including having things stolen from my own salon.

🌿 Why there's never a TV on while I work — because this was never really about hair. The hair is the doorway. What happens in that chair is something else entirely.

If you're dreaming of building a practice that fits your life — not someone else's idea of success — I hope this gives you something to sit with.

Let me know in the comments — have you imagined your own version of this space? I read every one.

Sending you so much love.

— Ann-Marie

🔗 www.seienstyle.com

Can you actually have dreadlocks and a "normal" job?
I get asked this so often I've genuinely lost count. And after 26 years of doing this work, I think the honest answer is: it depends on where you live, what you do — but far more often than people expect, yes.
My client list tells the real story. Firefighters. A judge. Nurses. Lawyers. Police officers. Two polar scientists. People in every kind of "serious" profession you can imagine, all wearing dreadlocks, all showing up fully as themselves.
The misconceptions haven't changed much in 26 years — that dreadlocks are dirty, unprofessional, that they mean something about who you are that simply isn't true. I'm a little tired of it, honestly. But I still believe the way we shift it is by showing the opposite, quietly, over and over. Well-maintained hair. Professional styling. People just... living their lives, doing their jobs, being taken seriously.
If this has been sitting in the back of your mind — the wondering if you're "allowed" — I'd gently say: ask. Show your boss what beautiful, well-kept dreadlocks actually look like. You might be surprised.
Do you have dreadlocks and a job people wouldn't expect? Tell me what you do — I'd love to know 🤍

12 hours in my chair.

That's a long time to sit with someone.

Long enough for the small talk to fade and the real conversation to begin.

Long enough to talk about who we used to be, who we're becoming, and the things in life that actually matter.

If you know, you know.

She walked in with a vision she'd been carrying for years. She walked out with long, flowy dreadlocks that finally matched what she'd been seeing inside — and a soul friend on the other side of the chair.

This is why I do what I do. The hair is the doorway. 🤍

She told me she wanted something that felt like her…
just easier.

Partial dreadlocks with loose ends gave her that feeling.

Soft movement in the ends,
no heaviness, no tension —
just a calm, natural presence she could wear every day.

The kind of hair you don’t have to think about…
but still feel amazing in ✨