beautymarx

✨ ESTIE BESTIE TIME ✨ Let’s talk EXFOLIATION! 🫧💖

Did you know there are different ways to exfoliate? 👀 Let's break down mechanical, physical, and chemical exfoliation so you know the difference!

🩷 MECHANICAL EXFOLIATION

Think tools and professional treatments that help remove dead skin cells through physical action! This can include exfoliating devices and treatments like dermaplaning or microdermabrasion. HydraFacial treatments can also incorporate physical exfoliation!

Be gentle, bestie! Too much friction or overly aggressive treatments can irritate your skin barrier. Professional treatments are best left to a trained, licensed provider. 😉

💗 PHYSICAL EXFOLIATION

This uses particles or textured materials to manually remove dead skin cells from the skin’s surface. Think facial scrubs with jojoba beads, rice powder, or other exfoliating particles.

GENTLE pressure is key! 🫧 Scrubbing harder doesn't mean better results!

💜 CHEMICAL EXFOLIATION

No scrubbing required! Chemical exfoliants use ingredients that help loosen the bonds between dead skin cells so they can shed more easily.

Some examples include:

✨ AHAs — glycolic acid & lactic acid
✨ BHAs — salicylic acid
✨ PHAs — gluconolactone

Depending on the ingredient and your skin's needs, these can help improve the appearance of uneven texture, dullness, and clogged pores.

💡 ESTIE BESTIE TIP: Mechanical and physical exfoliation are often used interchangeably because both involve physical action to remove dead skin cells. Mechanical exfoliation can also refer more specifically to tools or devices used for exfoliation. Chemical exfoliation works differently by using exfoliating ingredients rather than scrubbing.

🚨 Remember: MORE exfoliation does NOT mean better skin! Over-exfoliating can lead to redness, irritation, dryness, and a compromised skin barrier. Your skin type, condition, and tolerance all matter!

Your estie bestie reminder: healthy skin comes first, ALWAYS! 💕✨

💬 Tell me in the comments: Are you team chemical exfoliation or team physical exfoliation?

🧙‍♀️🎃 **LET’S PUT YOUR “WITCH FACE” TO REST!** 🎃🧙‍♀️

Something spooky is happening at **Beautymarx**… and this time, it’s your wrinkles that should be scared. 😉💉

✨ **JOIN US FOR OUR JEUVEAU PARTY!** ✨

📅 **WHEN:** Tuesday, October 20th
📍 **WHERE:** Beautymarx
💉 **WHO:** Christie V. CRNP

💰 **JEUVEAU — ONLY $10 A UNIT!**

And because no party is complete without a little extra fun…

🎃 **DOOR PRIZES** — while supplies last!
🧖‍♀️ **BOOK A FACIAL AT THE PARTY** and receive a **FREE ADD-ON!**
🎁 **DRAWING FOR A BASIC RELAXATION FACIAL**
👻 **GRAND PRIZE:** A BOO Basket filled with skincare goodies! 🖤✨

🚨 **APPOINTMENTS ARE STRONGLY ENCOURAGED — SPOTS ARE LIMITED!** 🚨

Come get your Jeuveau, enjoy some Halloween fun, and leave that **witch face behind.** 🧙‍♀️😂

📞 **Call 256.455.6279 to reserve your spot!**

**Don't wait… these spots are going to disappear faster than a witch on a broomstick!** 🧹💨

✨ **ESTI-BESTIE: LET’S TALK DERMAPLANING** ✨

If you think dermaplaning is *just shaving your face…* think again, bestie! 👀🫶

Dermaplaning is a professional exfoliation treatment that uses a sterile surgical blade to gently remove **dead skin cells + fine vellus hair (peach fuzz)** from the surface of your skin.

✨ **WHY WE LOVE IT:**

🧖‍♀️ **Smoother skin**
Removing that buildup of dead skin cells leaves your skin feeling incredibly soft and smooth.

💫 **Brighter-looking complexion**
Exfoliation helps reveal fresher-looking skin underneath, giving your complexion that ✨glow✨.

🧴 **Better product absorption**
With dead skin and peach fuzz out of the way, your skincare can apply more evenly and pe*****te the skin more effectively.

💄 **Smoother makeup application**
Foundation and other complexion products can glide on more smoothly when you're not working around a layer of peach fuzz and surface buildup.

🌟 **Instant results with little to no downtime**
Dermaplaning is a great option when you want that fresh, polished-skin feeling without a lengthy recovery.

And NO… **your hair does not grow back thicker or darker!** 🙅‍♀️ Your peach fuzz is simply removed at the surface, so it grows back with the same texture and characteristics it had before.

💗 **Esti-Bestie tip:** Dermaplaning isn't right for every skin type or every skin concern. A professional skin consultation can help determine whether it's a good fit for YOUR skin.

✨ ON SPECIAL THIS MONTH! ✨

Our Dermaplane Facial + Hydrojelly Mask is only $109 this month! 💕✨

It's the perfect little skin reset when your complexion needs some extra love.

Come get your glow on, bestie! 🫶✨

🍎✨ **HAPPY WORLD TEACHERS’ DAY!** ✨🍎

Today we’re celebrating the teachers who spend their days **teaching, encouraging, inspiring, comforting, and shaping the next generation.** 📚❤️

You spend so much time taking care of everyone else… **you deserve a little “you” time, too!** 🧖‍♀️✨

So from all of us at **Beautymarx**, thank you for everything you do! 🫶

📚 For the early mornings
☕ For the coffee that keeps you going
📝 For the endless grading
❤️ For the patience
✨ And for making a difference in more lives than you probably realize

**Happy World Teachers’ Day to all of our amazing educators!** 🍎💗

Now go ahead… put the lesson plans down for a minute and **take care of YOU, bestie.** 😉✨

☕️✨ **HAPPY… SLIGHTLY LATE INTERNATIONAL COFFEE DAY!** ✨☕️

Okay, so apparently **International Coffee Day was Tuesday.** 😂

But in our defense… we clearly hadn’t had enough coffee yet. ☕️😴

So we're celebrating **late**, because let's be honest… being late is a lot more acceptable when coffee is involved. 😂

Now we need to know:

☕️ **HOW DO YOU TAKE YOUR COFFEE?**

🖤 Black & bold
🥛 Creamer, please!
🍯 Sweet & fancy
🧊 Iced coffee — even when it's freezing outside
🎃 Pumpkin spice everything

Drop your coffee order in the comments! 👇

And remember…

**Coffee first. Skincare second. Remember what day it is… eventually.** 😂💕

Happy *belated* International Coffee Day from your Beautymarx family! ☕️🫶

👻✨ SPOOKY SPECIALS ARE HERE! ✨👻

October is all about glowing skin… with a little bit of magic. 🖤🎃

Treat yourself to our October Spooky Specials:

🕸️ FREE Dermaplane Add-On
with any Signature HydraFacial

🕷️ Dermaplane Facial + Hydrojelly Mask — $109
Smooth, fresh, hydrated, and glowing ✨

🖤 10% OFF Pigment-Correcting Products
Give those dark spots a little fright! 👻

These specials are available for the month of October only, so don’t let them disappear like a ghost. 🎃

📲 Book your October glow-up today!
Appointments are limited.

✨ **ESTI-BESTIE: LET'S TALK NIACINAMIDE!** ✨

If your skincare routine had a **“does a little bit of everything”** girl… it would be NIACINAMIDE. 😂💕

You may have seen it listed on your favorite serums and moisturizers, but what exactly does it do?

Let's break it down! 👇

💧 **HELPS SUPPORT YOUR SKIN BARRIER**

Niacinamide can help support your skin's natural barrier, which is especially important if your skin is feeling dry, sensitive, tight or easily irritated.

✨ **HELPS EVEN THE LOOK OF SKIN TONE**

Niacinamide can help reduce the appearance of uneven pigmentation and dark spots by interfering with the transfer of melanin to skin cells.

💦 **HELPS WITH OIL CONTROL**

Have oily or combination skin? Niacinamide can help regulate the appearance of excess oil, making it a popular ingredient for congested or acne-prone skin.

🧴 **HELPS YOUR SKIN HOLD ONTO MOISTURE**

A healthy skin barrier means better moisture retention — and niacinamide can help support that process.

🫶 **AND IT'S GENERALLY VERY SKIN-FRIENDLY**

Unlike some stronger active ingredients, niacinamide is generally well tolerated and can be a great option for many different skin types.

But here's your **Esti-Bestie reminder:** more isn't always better!

You don't necessarily need a super-high percentage of niacinamide to get benefits. If your skin is sensitive, starting with a lower concentration may be a better approach.

✨ **THE BOTTOM LINE:**

Niacinamide may not be the trendiest ingredient on the shelf...

But when it comes to **barrier support + hydration + oil control + the appearance of uneven tone**, she's definitely an Esti-Bestie favorite. 💕

Not sure if niacinamide belongs in YOUR routine? Come see us at **Beautymarx** and let's figure out what your skin actually needs — because your skincare routine shouldn't be a guessing game! ✨

🎃👻 **HELP US CREATE OUR SPOOKY OCTOBER SPECIAL!** 👻🎃

Something spooky is brewing at Beautymarx… 🧪✨

But YOU get to decide which treatment makes it onto our October menu!

Cast your vote for the **Spooky Special you'd most want to see:** 👇

🧛‍♀️ **A. “GLOW FROM THE GRAVE”**
✨ **Hydrafacial + FREE Dermaplane Add-On**
Because your skin deserves to come back from the dead. 💀

🕸️ **B. “SMOOTH OPERATOR”**
✨ **Dermaplane Facial + FREE Hydrojelly Mask**
Smooth, hydrated and glowing enough to haunt everyone else's skincare routine. 👻

🔮 **C. “PEELING BACK THE CURTAIN”**
✨ **15% OFF Chemical Peels**
Say goodbye to dull, tired-looking skin and reveal what’s underneath. 🖤

**COMMENT A, B OR C BELOW!** 👇
Whichever special gets the most love is the one we're bringing to life for October! 🎃

And that's not the only thing we're brewing…

💉🖤 **SAVE THE DATE: TUESDAY, OCTOBER 20TH**

We're having a **JEAVEAU PARTY!**

That's all we're revealing for now… but we promise, no tricks and all treats🤫

**Details coming soon.**

So tell your Esti-Bestie:
**Which one are YOU voting for?** 👇🎃

WHICH ONE ARE YOU?

💉 THE FILLER GIRL
“I want a little enhancement.”

⚡ THE LASER GIRL
“Sun damage? We need to talk.”

💧 THE IV GIRL
“Hydration, please. Immediately.”

🌬️ THE HALOTHERAPY GIRL
“I just want to sit in a salt room and pretend nobody can reach me.”