Sorrel & Co

I spent years doing a nighttime routine that wasn't actually doing anything.

Not because I wasn't trying. Because no one explained what nighttime skin actually needs — or why the products I was using were working against each other.

Here's what I know now.

While you sleep, your skin shifts into repair. Cell turnover increases. The barrier recovers. It's the most receptive your skin will be all day — and most people are putting it to bed with a prayer and a random moisturizer.

The Sorrel PM Routine is three steps.

1. Cleanse
2. Activate
3. Moisturize

Step 1 — Cleanse: Daily Cleanser

The goal isn't just removing the day. It's arriving at retinol with your barrier still intact. Apply the cleanser and let it sit for 30–60 seconds before rinsing. Don't rush this step. Going into retinol with a stripped barrier is how irritation starts. Going in with residue still on your skin is how results stall. The cleanser handles both — but only if you give it time to work.

Step 2 — Activate: Face Serum with Retinol and Liposomes

Retinol is the most evidence-backed ingredient for skin renewal — and also the one most people quit in week two because of irritation. Liposome delivery changes that. The retinol is encapsulated and released gradually into the skin. Less surface irritation. More of the active where it belongs.

It still takes time. That's not a warning — that's how it's supposed to work.

Step 3 — Moisturize: Renewal Cream with Retinol and Ceramides

Ceramides are the fats that hold your skin barrier together. Pair them with retinol and you get something most formulas don't offer: an active that renews, and a barrier that can actually survive the process.

I use this routine every night. I formulated it because I needed it.

No fragrance. No parabens. No convincing myself something is working when it isn't.

If you've given up on retinol before — this is worth a second look.

→ sorrel.skin — PM Routine

Weeks, not days. The appearance of uneven tone shifts slowly — and that is normal.

Love our Founding Members😍! Thanks for the shout out Cheryl Sheehan 🌱

B3, C, and E. Three vitamins. One quiet bottle.

I used to think a moisturizer's only job was to stop my skin from feeling dry.

Hydrate. Done. Move on.

That's not wrong — but it's incomplete. And for years I was choosing moisturizers based on how they felt in the first thirty seconds after applying them, not what they were actually doing for my skin over time. Which is how I ended up with that drawer full of products that felt fine and did nothing.

The Dew Cream is my last morning step — after cleansing, after the hydration serum, before I walk out the door. It's lightweight enough that it doesn't sit heavy or feel like a mask, but it's doing more than just sitting on the surface.

Niacinamide is vitamin B3, and it's one of the most quietly powerful ingredients in skincare. It supports the skin barrier, helps regulate oil production, reduces the appearance of redness, and over time — consistently used — it evens tone and fades the kind of post-breakout marks I know too well. It doesn't do any of these things dramatically or overnight. It does them steadily, cumulatively, over weeks of daily use.

Allantoin is the ingredient you've never heard of but have probably always responded well to. It's soothing, it's a skin protectant, it encourages healthy cell renewal without the harshness of an exfoliant. For skin that runs sensitive and reactive, it's exactly the kind of ingredient that earns its place quietly — no drama, just results.

Together they make a morning moisturizer that hydrates and works. Soft, comfortable skin that's also slowly, steadily improving.

That's what I wanted. That's what this is.

- Kris, co-founder Sorrel & Co

👉 sorrel.skin

There's a word the skincare industry doesn't want you to know.

Underdosed.

Here's what it means: a brand adds an active ingredient at 0.5% — just enough to list it on the label and put it in the marketing copy. Not nearly enough to do anything for your skin.

Niacinamide is one of the most researched skincare actives there is. The studies showing it refines pores, evens tone, and calms breakouts used 10%.

Most products you've tried contained a fraction of that. Which is why they didn't work. Not your skin. The formula.

Sorrel's Clarity Serum is formulated at 10% niacinamide. Because that's what the evidence supports.

We show our work. Every active, every dose, every reason why.

→ sorrel.skin/products/clarity-serum-10-niacinamide

— Kris 🌱

10% Niacinamide Serum — Clarity Serum | SORREL & CO A 10% niacinamide serum with zinc PCA for the look of smaller pores, even tone, and calmer skin. Fragrance-free, no purging, evidence-led.

Thinnest first. Richest last. That is the whole logic.

Saturday morning thought.

Most women have a drawer full of products that didn't work. Not because they made bad choices — because the products were underdosed, over-fragranced, and built for marketing, not skin.

That's the whole reason Sorrel exists.

We have 177 Founding Member spots still open. Forty percent off your first order. Twenty percent off every order after that, for life.

Free to join.

If you've been curious, this is the moment.

Link in bio → sorrel.skin

— Kris 🌱

The "clean" feeling that isn't clean.

Most people who use a foaming cleanser describe the result the same way: "It really gets my skin clean." What they mean — though they don't usually say it — is that their face feels tight afterward. Maybe a little dry. The pores look smaller. The skin feels smooth.

None of that is what cleaning your skin is supposed to do.
The tightness is barrier damage. The dryness is lipid stripping. The smoothness is the absence of the natural oils your skin produces to protect itself. And your skin's reaction to all of this — overproducing sebum, breaking out, becoming sensitive — is your skin trying to repair an injury you deliver every twelve hours.

Most of us were taught that tight skin after washing meant our cleanser was working. It's one of the most common and quietly damaging ideas in skincare. The harsh sulfate surfactants in most foaming cleansers don't distinguish between the dirt and bacteria you want removed and the lipids your skin needs to maintain its barrier. They strip everything. And then your skin spends the next twelve hours trying to recover before you do it again.

A cleanser should remove what doesn't belong without taking what does.

Our Daily Cleanser uses amino acid-derived surfactants — among the mildest effective cleansing agents — instead of the sulfates that cause stripping. Glycerin holds moisture at the skin surface during washing so your barrier stays intact. Licorice root extract supports the look of even tone with consistent daily use. Snow mushroom binds water at the barrier level, even in a rinse-off formula.

Your face should feel calm after you wash it. Not squeaky. Calm.

— Kris & Connor, co-founders Sorrel & Co

The Daily Cleanser is linked below. 🌱

Sorrel is one of nature's most concentrated sources of vitamin C. It also happens to be our name — and that's not a coincidence.

The plant grows wild across Montana. Vitamin C applied topically is one of the most studied skincare ingredients for the look of brighter, more even tone. It functions as an antioxidant, helping defend against the daily environmental stress that quietly accumulates on skin. It supports the appearance of more even tone and helps fade the look of dark spots over time. And research consistently shows it works better in combination — vitamin C with vitamin E and ferulic acid is one of the most replicated antioxidant stacks in serious skincare research.

The problem most people don't know about: vitamin C is notoriously unstable. Most serums start degrading within weeks of opening — sometimes sooner. When the formula oxidizes, it turns orange and loses most of its potency. You're paying for a benefit that's already gone.

Our Glow Serum uses ascorbyl glucoside, a stable vitamin C derivative that converts to active vitamin C in the skin rather than oxidizing in the bottle. It's paired with 5% niacinamide for tone evening and vitamin E with ferulic acid for antioxidant synergy. Applied in the morning before SPF, it's a simple layer that does real cumulative work.

My skin looks brighter in a way that reads as rested, not made up. That's the best way I know to describe it.

The Glow Serum is linked below. 🌱
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