True Tickets

One week to go! 🎟️

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura and True Tickets on Thursday, Oct. 15, for a practical conversation about making the secondary market work for arts and culture organizations.

Learn how venue-approved resale and open distribution can give patrons more flexibility, help tickets reach more buyers and keep organizations connected to the people who actually attend.

📅 Thursday, Oct. 15
🕚 11 a.m. ET
Register: https://hubs.la/Q04zxxbs0

Today, we’re celebrating three years with Riverside Theatre and two years with The Kansas City Symphony! 🎉

We’re grateful to both organizations for choosing to trust True Tickets and proud to support their work connecting with the people who attend their performances.

Here’s to continued collaboration and many more milestones ahead!

Happy National Techies Day! 💻

Today we’re thanking the people who make technology work for the people behind every ticket: the venue teams welcoming audiences and the guests arriving for a live event.

To our True Tickets tech team and techies everywhere, thank you for the care and problem-solving you bring to your work.

: There’s more to a ticket than getting someone through the door.

Greater visibility into ticket activity can help organizations better understand their audiences while maintaining greater control over the ticket experience.

Thank you, Casey Patterson, for sharing your perspective!

San Diego Symphony

Arts organizations don’t have to sit on the sidelines of the secondary market or give up control of the patron experience.

Save the date for “Make the Secondary Market Work for You,” a practical conversation featuring Tennessee Performing Arts Center, Center Theatre Group, True Tickets and Tessitura.

Hear from organizations at different stages of building their secondary-market strategies and learn how venue-approved resale and open distribution can provide patrons with greater flexibility, reach more buyers, preserve valuable audience connections and create new revenue.

📅 Oct. 15, 2026
⏰ 11 a.m. ET

Register now: https://hubs.la/Q04z26Ny0

How can arts organizations offer patrons more flexibility while maintaining visibility and control when tickets are resold?

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura, and True Tickets on Thursday, Oct. 15, at 11 a.m. ET for a practical conversation about making the secondary market work for your organization.

Hear from two organizations at different stages about venue-approved resale, open distribution and what others should consider before getting started.

Register: https://hubs.la/Q04ywDd40

Secondary Market Strategy Webinar | True Tickets + Victory Live + Tessitura A Smarter Resale Model for Arts & Culture: How ticket resale can give patrons more flexibility, reach new audiences, and keep every ticket connected to Tessitura.

Today, we’re celebrating three years with Pacific Northwest Ballet and three years with The Phoenix Theatre Company! 🎉

We’re grateful to both organizations for choosing to trust True Tickets and proud to support their work connecting with the people who attend their performances.

Here’s to continued collaboration and many more milestones ahead!

We’re celebrating three partnership milestones! 🎉

Four years with the Roundhouse London, three years with State Theatre New Jersey and two years with The Kansas City Symphony.

We’re grateful to each of these outstanding arts organizations for choosing to trust True Tickets. Thank you for allowing us to be part of your journey!

Nearly 20 years ago, a community in California's San Joaquin Valley built a performing arts center designed to bring people together through live performance.

The Gallo Center for the Arts has been doing exactly that since 2007, presenting concerts, Broadway, comedy, family entertainment and community performances across two theaters in downtown Modesto. Now, as the Center develops its 2027-2031 strategic plan, the focus is on deepening the relationships that make that mission work.

We're partnering with the Gallo Center to help its team see beyond the original ticket buyer to the people who actually attend. Through our Tessitura integration, attendee information and ticket activity connect to audience records as tickets are sold, shared, reshared, resold and scanned, giving the Center a more complete picture of patron engagement across Modesto, Stanislaus County and the San Joaquin Valley.

"Bringing art and community together has always been at the heart of the Gallo Center's mission," said Al Poulus, Interim Chief Executive Officer. "True Tickets will help us provide an easy, secure experience for our patrons while giving us a clearer understanding of the people who experience our programming."

Welcome to True Tickets, Gallo Center for the Arts.

See the Press Release: https://hubs.la/Q04y7psR0