NJS Premium

Let’s skip the sales pitch and talk about what actually works for rebellious hair 🧴✨

A lot of smoothing products just coat the hair in heavy silicones. The reason we constantly reach for the Lebel IAU Serum duo is that it actually hydrates the hair from the inside out. The Cleansing serum gently resets the scalp, and the Cream seals the cuticle so your hair feels weightless, not greasy.

If you're struggling with frizz or dryness right now, this is the switch we recommend.

(P.S. Yes, we took a little break from posting, but we are back! Drop a 👋 in the comments if you're seeing this on your feed!)

Two textures. One beautiful result. ✨

Not all hair needs the same kind of moisture.

🤍 IAU Moist essence is perfect for dry, coarse, or frizz-prone hair that craves extra hydration and softness.

💛 IAU Sleek hair oil is ideal for fine or easily weighed-down hair, delivering smoothness and shine with a lightweight feel.

Both help leave hair soft, manageable, and beautifully conditioned, just choose the texture that fits your hair best.

Which one sounds like your perfect match? 🥰

Hair care that feels like a spa ritual ✨

Lebel IAU Serum Cream deeply hydrates and smooths dry, frizzy hair, leaving it soft, silky, and beautifully manageable.

Infused with a delicate aromatherapeutic fragrance, this treatment transforms every wash into a moment of self-care.

Soft hair. Healthy shine. A scent you’ll love 🫠💭🤍

Your perfect haircare duo ✨

Lebel Proedit Soft Fit Shampoo and Soft Fit+ Treatment work together to gently cleanse, hydrate, and smooth dry, unruly hair without weighing it down.

Powered by moisturizing ingredients that help retain hydration and improve manageability, this pair leaves hair feeling soft, silky, and naturally radiant after every wash.

Because great hair starts with the right routine 💚

Scalp detox, but make it premium ✨

Lebel Proedit Hairskin Float Cleansing is a scalp peeling treatment designed to prep your scalp for washing and hair care treatments by deeply removing excess sebum and styling buildup.

The result? Instant freshness, airy root volume, and that ultra-clean feeling when your hair literally “squeaks” from cleanliness 💆🏻‍♀️✨

Healthy scalp = beautiful hair 🥰

Put the scissors down. Your hair isn’t ‘un-fixable’ - it’s just waiting for the right science.

-The Art of Molecular Repair-

Stop washing. Start editing 🛠️✨

Fine hair is a paradox: it needs deep repair but hates heavy products. Most masks just weigh your volume down-until now.

Meet the Lebel IAU Cell Care 5S, the professional Japanese “booster” for fine, limp, or dry hair 🇯🇵

🧬 The Science: It uses a specialized CMC (Cell Membrane Complex) formula to reconstruct the internal hair fiber without the grease.
☁️ The Result: Hair that feels like weightless silk with incredible natural bounce.

Whether you’re recovering from color damage or just want that “salon-swing” every morning, 5S is your 10-minute texture reset.

🛒 Available now at NJS Premium
🔗 Link in bio to shop

The DNA of a perfect hair day has arrived✨

Mark your calendars! The Lebel Proedit Care Works series is officially launching at NJS Premium 🇯🇵

In Japan, we don’t just wash hair - we edit it. This professional salon ritual uses skincare-grade technology and DNA-level lipid repair to reconstruct your strands from the inside out.

Meet the Lineup:
🧼 Float Cleansing (The Scalp Facial): Think of this as a “peel” for your follicles. It floats away deep-seated impurities and chemical residues that regular shampoo misses, creating the perfect foundation for hair growth.
🌿 Soft Fit Shampoo: The ultimate “hydration reset” for hair that feels stiff, dry, or “crunchy.” It infuses the hair shaft with internal moisture for that signature Japanese silk-water movement.
🍃 Soft Fit Treatment: The finishing touch. It locks in the “Soft Fit” technology, sealing the cuticle and ensuring your hair stays soft, swingy, and frizz-free all day.

Why Proedit? Because your hair deserves the same advanced science as your skincare.

🛍️ Shop the new launch at the link in our bio.
📦 Limited stock available | Direct from Japan