Seventh Reign Lux Co.

skin soufflé is the softness chapter of the love letter.
melanin-rich moisture.
velvet, not greasy. soft, never dry.

she’s for Black women whose skin does the most and still deserves to feel cared for, not coated.

if your body care hasn’t felt like luxury lately, this is where we start.          

Introducing The Drive.

His scent should follow him everywhere, even on the road. A hanging diffuser of Golden Elixir oil in smoked glass, in his signature KDJ scent. Open the door and the whole car softens.

New in The KDJ Collection. Just in time for Father’s Day, and yes, the Juneteenth 19% comes off this too. Shop the link in bio.

Rooted in Love. Built on Legacy.

The packaging for our “Travel Bae”discovery sets/ travel minis are here!!!!

Juneteenth is freedom. Juneteenth is rest. Juneteenth is permission to pour into yourself — and into the Black businesses building legacy alongside you.

In honor of the holiday, I'm extending an invitation to my SRL family:

19% off everything Seventh Reign Lux.
No code needed. Auto-applied at checkout.
Now through Saturday, June 21.

Body Nectar Serum. Skin Soufflé. SRL Home — wickless candles, room mists, wax melts, luxury reed diffusers. All of it. All yours.

Pour freely.

🔗 seventhreignlux.com

*Excludes The Divine Pour bookings.

Rooted in Love. Built on Legacy. 🦋

This is the one that has him smelling like somebody’s man.

No alcohol, no harsh burn, just pure scent that melts into his skin and stays close all day.
One spray and trust me, you’ll notice. So will everybody else.

This Father’s Day, skip the tie. Meet The KDJ Collection, a full ritual head to toe: cleanse, Skin Soufflé, Body Nectar Serum, and the new Golden Elixir oil.

Swipe to find his scent:

Noire, fresh out the shower with a dark twist underneath.
King, warm saffron and cedar that smells grown and expensive.
Obsidian, a little sweet, a little dangerous.
Reign, dry, woody, all man.
Tide, fresh and easy, like a good mood.

Built in honor of the man whose strength is the heartbeat of this whole brand. He’s about to be a problem. The good kind.

Shop now, link in Comments.
Free shipping over $75.

Pour Into Him.

Rooted in Love. Built on Legacy.

This Father’s Day, skip the tie. Make him smell unforgettable.

The KDJ Collection is a full ritual for the king in your life — and every scent comes in all of it: cleanse, Skin Soufflé, Body Nectar Serum, and our new Golden Elixir perfume oil. Head to toe. Built in honor of the man whose strength is the heartbeat of this whole brand.

Five signature scents: Noire, King, Obsidian, Reign, Tide.

He’s about to be a problem — the good kind.

Drops Sunday. Free shipping over $75.

Pour Into Him.
Rooted in Love. Built on Legacy.

Black women deserve to be cared for. Especially while we’re carrying impossible things.
That’s the whole reason Seventh Reign Lux Co. exists.

My full story is in Voyage Raleigh today — seven years of building this brand in the cracks of a very hard life, and what I learned about pouring into yourself when nobody else is pouring into you. 🦋

🔗 Read it → link in comments
— Kelly

Founder, Seventh Reign Lux