Baby Magic

A little calm for the tub 🛁✨

Our Soothing Hair & Body Wash gently cleanses from head to toe with colloidal oat + vanilla to help soothe and comfort sensitive skin.

Soft skin, happy splashes, bath time magic. 💫

Shop it on

What's the first thing you look for in baby bath products?​

🌿 Gentle ingredients ​

👶 Soft scent ​

💧 Moisturizing ​

💕 Trusted brand

We'll go first: keeping bath time simple made a bigger difference than we expected.

The perfect routine is waiting for you today

Soft from ears to toes with our Gentle Hair & Body Wash.

Not all washes are created equal. 🌿
Our Soothing Hair & Body Wash is formulated without parabens, sulfates, or dyes….just gentle, nourishing ingredients that are kind to sensitive skin from the very first wash.

Did you know scent can play a big role in bedtime routines? 💜
Our Calming Baby Lotion is made with real Lavender, Chamomile & Safflower Oil…helping to soothe baby’s skin and calm their senses for a smoother, more peaceful night.

Did you know our Creamy Whipped Butter is lightweight but deeply moisturizing? 💛 Made with Calendula Oil & Coconut Oil, the whipped formula absorbs quickly and leaves skin feeling soft and nourished all day long. Perfect for baby… and the whole family too.

From the first bath to the last lullaby… Baby Magic has been there for every soft, sweet moment in between. 💛
Trusted by families for over 70 years and still going strong.