Jessica Lucero-Palma

Bringing back THROWBACK THURSDAY!

First photo in cosmetology school! It’s where i fell in love with doing hair and love the creativity behind it! My face is great in this one! 😂

Soft, dimensional blonde with the perfect brightness! This color gives you that effortless, sun-kissed glow while keeping everything soft and natural.

Ready to brighten things up? Let me take care of you! 🫶🏼

✨HAIR TUTORIAL✨

This easy 5 minute hair tutorial will add a cute touch to your everyday life! 🫶🏼

Who wants to see more easy hairstyles?! Let me know down below! 😘

Something about me, i secretly LOVE doing updos! Being apart of someone’s special day makes my heart so full!! ♥️

That sun-kissed look that gives you the right pick me up! ☀️
You don’t have to go bold, sometimes just a dash of color can make the world of a difference.
Book with me and get your dash of lightness

GIRL TO GIRL

Cut it off.

✂️The bad habits
✂️The fear
✂️The excuses
✂️The doubt
✂️The hair

Some things are not meant to go with you in your next season

And yes… i mean your hair too 😉

One thing I hear sometimes is that salon life can be full of competition and drama.

I’m so thankful that isn’t the culture at Southwest.

We cheer each other on, step in to help when someone needs it, and genuinely want to see each other succeed. There’s enough room for all of us to grow, and having a team that believes that is such a blessing.

So grateful for the people I get to work alongside every day. 🫶🏼

It’s time for your summer hair refresh! Brighter, softer, and full of sunshine. Let me take care of you—you deserve it. ☀️

Hello, copper! 🧡
A little color can make a big difference. If you’ve been thinking about switching things up, let’s create a color look that turns heads and makes you feel your best!