Bellaxanhair

The gift of transformation has always been a passion for Brazil native Alessandra Souza. Before the days of social media and beauty influencers, Alessandra has taken her innovation as a stylist and excelled in her talents of creating wigs, hair extensions, and accessories. Beginning her journey at 17 when she lived in Brazil, Alessandra has always known she belonged in the world of beauty. Growing up, she didn't have the luxury to go to the salons whenever she wanted her hair done. In an effort to save money, her mother taught her the foundational skills of hairstyling and ignited a passion that would take her on an incredible journey. Despite the language barrier when she first arrived in Massachusetts, Alessandra's expertise translated seamlessly within the universal language of beauty. The ability to change how someone sees themselves and help grow their confidence is a continuous reward for the wig connoisseur. Her undeniable gift has provided her the opportunity to make connections with so many beautiful people and become a prominent figure in the hair industry. From handcrafted lace front wigs to micolink extensions, closures, and so much more, it was time for Alessandra to take her passion and make her vision a reality. Inspired by her love for hair and the encouragement of those who believe in her talents, Alessandra started her own business,

BellaxanHair, in 2000. It wasn't long that she was able to grow her clientele provide quality service in wigs and hair extensions. While expanding her community, she has remained compassionate and grateful every step of the way. Alessandra's dedication to her clients has driven her to not only evolve her techniques and stay relevant in current trends but also teach others how they, too, can become hair experts. What makes Alessandra such a unique artist in her field is the sheer love and joy for what she does every day. Unlike many business owners and stylists who equate their success to fame and high-profile recognition, Alessandra created Bellaxanhair
with the intention to enhance her gifts and inspire others. This internal competition with herself has led her to be recognized today as a multidimensional hair extension specialist. Through the decades of crafting wigs and hair extensions, there has always been one mission for Alessandra. She is committed to creating dynamic hairstyles that exceed the common salon service. While technology and demands have advanced to new levels, along with the constant changes influenced by social media, Bellaxanhair is committed to keeping up with what clients want while going above and beyond to deliver spectacular results. By compiling experience, community clientele, and overall passion, Bellaxanhair is a brand that understands the many layers of hair manipulation. Since opening her business, she has increased her online exposure and curated an incredible community of hairstylists, enthusiasts, and admirers from all over the world. In 2008, she began documenting her techniques on YouTube to teach her viewers all the knowledge she has acquired over time. With detailed visuals and thorough explanations, her channel has over 80 videos on various hair topics and categories. These versatile methods have made Alessandra the innovative specialist she is and will continue to be within this ever-changing hairstyling industry.