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Clean beauty, simplified. Skincare, Makeup, Body Care Beauty products produced in Harrisonburg, VA with high quality and organic ingredients.
10/14/2026
Earning Rewards is now even more ~simple~ ✨
Easily access your Simple Perks Rewards account right from your Apple or Google Wallet and turn your points into exciting rewards like $$ off and free products!
+ Receive 50pts everytime you shop with us in-store at our Harrisonburg shop!
+ Get notifications right to your phone when you have rewards available or expiring soon.
🔗 Access your Pass: https://passes.loyaltylion.net/loyalty-pass-install/19641?source=qr_code
Not a Simple Perks member? Sign-up for free on our website.
Breathe in.
Breathe out.
This is a stress-free zone. 🤍
Living a lower-tox lifestyle can feel like a lot these days, especially with social media.
Your beauty routine shouldn’t be another thing to stress about.
It should be fun and your way of giving back to yourself!
We’re here to keep things simple, so you can feel good about what you’re putting on your skin.
No chasing trends or overcomplicating things. Just thoughtfully chosen, plant-derived ingredients, safe actives, and honest ingredient transparency. Nothing hidden, nothing you don’t need.
Just clean beauty, simplified.
So glad you’re here. 🤍
Today’s the last day to enter our Giveaway for a FREE Virtual Skin Consult + $25 credit towards your skin routine.
Follow the link on this reel to enter!
Ends 10/8/26 at 11:59p EST. US only.
10/06/2026
Want expert guidance building your skincare routine?
Introducing our new Online Skin Consults! Sit down (virtually) with Alison, our Director of Education/Business Development + Master Esthetician, and leave with a routine that makes sense for your skin.
To celebrate, we're giving away one free consult!
TO ENTER: https://omniform1.com/forms/v1/landingPage/5c9be2b78653ed72595b8750/6abff84536424f780b9e994f
Giveaway open 10/6/26-10/8/26 11:59pm EST. US only. Must follow link and sign-up for SMS & Email notifications to enter. No purchase necessary.
10/02/2026
This is a hard one for us.
We’ve made the decision to discontinue our Face Cream, one of the first skincare products we made.
Why?
Because of its creamy, whipped texture and being 100% oil/butter based, it melts in warm temperatures. Not only has this caused many issues with shipping, but it has lead to customer dissatisfaction even when we advertise that it will melt.
This is not what we want.
The batch currently online and in-store is the last batch we will be making, so if you’re a tried and true Face Cream lover, stock up (shelf life is 12 months).
Good news? We are going to put the recipe back into our lab and work on a no-melt formula. We expect this to be done in 2 years or so. (Good things take time!)
We apologize if this breaks your heart! However, we hope you can find a new love in our Blue Dew, which is also great for dry skin!
xoxo, wS
09/29/2026
Ask me for a phone number off the top of my head? Nope.
Ask me for the full ingredient list in our Barrier & Beyond Serum AND an explanation of why plant-based preservatives are safer than petroleum-derived options? I got you. 😎
If we actually took time to track it, we probably organize for about 10-15 hours each week. 😅
We’re excited to launch a new experience on the site soon! Any guesses? 🤔
09/25/2026
We heard Fall is just around the corner. 🍂
Restocked w/ sleek new packaging! ✨
2026 was supposed to be our year of zero packaging changes…. which didn’t last long.
Soon after launching our new skincare products, we realized that four of them were not dispensing properly. This was mainly due to the colder weather thickening the product and making it difficult for the pumps to “suck up the product” and push it out.
What then ensued was a MONTHS long journey to find solution that still fit with our values.
We considered aluminum tubes, but we couldn’t find a manufacturer that could guarantee the inner coating (yes, aluminum tubes have an inner coating to prevent leakage and preserve product integrity) was BPA-Free.
So that idea was crossed off the list.
We finally settled on a plastic squeeze tube.
This isn’t an ordinary plastic, though.
The plastic in these tubes is derived from sugarcane!
🌱Why sugarcane?🌱
When it’s grown on degraded land, it helps put carbon back into the soil. Leftover plant material is converted into renewable electricity, powering production without natural gas. And since the sugarcane absorbs carbon as it grows, that same carbon ends up captured in the plastic, pulled straight from the atmosphere.
The result? More carbon gets removed from the atmosphere than gets put back into it.
♻️When you finish your tube, wash it out and recycle it following your local recycling guidelines.
Questions? Let us know!
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Contact the business
Address
77 E Market Street
Harrisonburg, VA
22801
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 4pm |
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