Sweet Professional USA
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Developed with one mission: to create innovative, customizable & highly effective hair products for
Founded in Brazil in 2011 by expert beauty stylists, scientists, businessmen and businesswomen, Sweet Hair Professional was developed with one goal: to create an innovative and highly-customizable product for all
hair professionals and their customers. Today that dream is evident in 15 different countries... and counting. Sweet Hair Professional is a fusion of passion, science, experience and energy. Open-minded and aware, Sweet Hair is equipped with a dedicated team that is constantly inspired by the world around them, breeding the creation of new concepts and products. In this
collaboration, freedom of expression in all aspects of the hairdresser’s talent is both respected and appreciated. This provides for a remarkable end result for the client and the hairdressers.
10/06/2026
When you spend hours building color, texture, shine, and finish, the last thing you need is a tool that changes what you actually delivered.
Sweet Photo AI was designed to enhance the presentation of your result while preserving the details that are part of your professional signature.
Comment I WANT and discover Sweet Photo AI.
10/02/2026
Hundreds of professionals have already realized one thing: delivering an incredible result isn’t enough. You need to showcase it with the same level of quality.
Sweet Photo AI was created for exactly that.
Comment I WANT and be part of this movement.
The First is so perfect it seems to have fallen from the sky, but it was the result of years of study, research and applied technology, so you can achieve extraordinary results in your salon.
Comment I WANT IT and discover why it's different from everything you've used before.
Sweet Photo AI brings quality, lighting, background, and retouching adjustments together in one tool to help you showcase your results at their best.
Comment I WANT and get access to Sweet Photo AI.
Chronology was developed to help professionals create more complete and precise protocols, working on the scalp and hair with biotechnology and targeted care.
This is what defines Sweet: transforming technology into tools that elevate the level of service and enhance the value of the professional’s work.
Want to be part of the Sweet universe? Comment I WANT and learn more.
09/23/2026
Online, image quality also plays a role in how people perceive the value of your work, and Sweet Photo AI can help transform the way you showcase your results with quality enhancements.
Comment I WANT and get access to Sweet Photo AI.
09/21/2026
You need to position yourself online, or you’ll be overtaken by those who do.
Comment I WANT and discover Sweet Photo AI.
Growing in the professional beauty industry requires the right environment, tools, and direction.
Sweet has always known that, that’s why we’ve built an ecosystem that connects products, technology, education, events, and opportunities to help professionals grow with more strategy and vision.
Comment I WANT and discover how far you can go with Sweet.
09/14/2026
Stop turning a simple task into an exhausting process.
You don’t need multiple apps to enhance the way your work is presented. You need a tool designed for the routine of hairstylists.
Comment I WANT and discover Sweet Photo AI.
Sweet Photo AI helps hairstylists transform their results into more professional-looking images, directly from their phones and in just a few clicks.
Comment I WANT and get access to Sweet Photo AI.
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Irvine, CA
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