Rethink Beauty

Rethink Beauty

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Welcome to Rethink Beauty, led by award-winning artist Kati Olsen. Specializing in PMU & fine line tattoos.

Kati elevates the industry standards with 15+ years of expertise. Experience top-tier services backed by quality and 200+ 5-star Google reviews! Rethink Beauty redefines beauty standards with innovative, client-focused services. Founded and solely operated by Kati Olsen, an award-winning artist with over 15 years in the industry, the studio offers a unique blend of artistic expertise and personalized care. From permanent makeup and custom tattoos to lash lifts and self-guided digital consultations, Kati caters to each client’s individual beauty needs. Her commitment to excellence has earned Rethink Beauty glowing reviews and prestigious accolades, including the Tri-Cities Best, Book Local, and Quality Business Awards.

Photos from Rethink Beauty's post 10/10/2026

Years of lurking on my Instagram, countless tattoo ideas,and an impressive ability to talk herself out of every single one. 😂

And after ALL that overthinking, Aerie’s first tattoo ended up being something she hadn’t even considered. The plot twist? Her daughter had something to do with it 🥰

When she finally decided she ended up making TWO trips to my studio before getting any permanent ink.

And no, she wasn’t having second thoughts. 👀

Turns out, there’s a whole different way to approach getting tattooed, but I’m not telling you how that happened, because for this issue of 465, I handed the storytelling over to Aerie herself.

FROM OVERTHINKING TO STELLALUNA
THE EXPERIENCE / 465 ISSUE 001

Sometimes the best tattoo stories aren’t mine to tell 😘🖤

Read Aerie’s story at the link in bio.

Photos from Rethink Beauty's post 10/06/2026

Some tattoos are just because you liked the damn tattoo, and some carry a whole lot more 🥹

This Thursday, I’m popping up at Sage Brewing for Pregnancy & Infant Loss Awareness Month, benefiting The TEARS Foundation. 🖤

I’m bringing the entire Rethink Flash Library (all 2,300+ designs) plus a special sheet of remembrance designs created specifically for this event.

20% of all tattoo proceeds from the popup will be donated to The TEARS Foundation, helping support families experiencing the devastating loss of a baby.

THURSDAY / OCTOBER 8
5–9 PM
Sage Brewing Company

🍺 Grab a b**r.
✨ Pick from 2,300+ flash designs.
🖤 Or choose from the special remembrance sheet.
💗 20% of tattoo proceeds go to The TEARS Foundation.

No appointment needed, just come see me Sage Brewing Company

Get tattooed and give back 😘

Photos from Rethink Beauty's post 10/06/2026

Sometimes a pop-up is just an excuse to tattoo something ridiculous and adorable.
And sometimes it gets to do something bigger!

Kats & Koalas started with a local small-business family going through something unimaginably hard, and a very familiar feeling of knowing what it’s like when your family suddenly needs your community to show up.

So my little Inklings, we’re showing up!

On November 14, Rethink is taking over Koala Café with cats, koalas, coffee, croffles + a flash sheet I’m currently drawing that is already becoming exactly as ridiculous as you’d expect 🐨😂

For this one, I’m donating my time and supplies so 100% of the tattoo proceeds can go directly to Kat and her family while she battles cancer.

The story behind why this collaboration means so much to me is inside THE COLLAB / 465 ISSUE 001

Read KATS & KOALAS at the link in bio

And consider this your first tiny peek at what’s currently happening in Procreate. 👀

Full flash sheet coming soon!!!!!!

Photos from Rethink Beauty's post 09/23/2026

If hearing rap over Enya made you stop scrolling and think, “What the Fuuu is happening here?”

Perfect!

Marked by Fate might be for you 😂🔮

Because tarot readings + tattoos also sound like two things nobody necessarily asked to have mashed together

And yet… here we are

For Issue 001 of 465 I sat down with Jaclyn (the woman on the other side of the cards) to talk about tarot, trusting yourself, reclaiming pieces of yourself you were taught to question, and why this weird combination actually works

Read A DECK OF CARDS & A PRAYER at the link in bio

Or skip straight to experiencing the weirdness yourself:

✨ Tri-Cities Women’s Expo / Sept 25–26
🔮 Marked by Fate in Prosser / Sept 27 (DM for signup times!)

Come get a reading. See which theme finds you. Meet the three original tattoo designs waiting on the other side

The tattoo is always optional, curiosity is highly encouraged🖤

Photos from Rethink Beauty's post 09/21/2026

This one is bigger than tattoos

STILL HERE / MENTAL HEALTH TATTOO DAY
Monday September 28 at Rethink Beauty

The flash sheet is here 🖤

Every design was created for this day, and every tattoo from this sheet will be offered as a donation. 100% of every dollar donated will go directly to the Donovan Harpster Memorial Scholarship.

This day is in honor of Donovan, for the people who love and miss him, and for every person carrying a story the rest of us may know absolutely nothing about

You don’t owe anyone your story
You don’t have to explain what your tattoo means

Sometimes it can simply mean:

I’m still here.

Swipe to see the event flash → then reserve your spot through the link in bio

Appointments are limited and must be reserved in advance 🖤

09/21/2026

Some stories are harder to write than others

This one is about the people who are still here; and someone who should be

Sara trusted me with words I knew belonged somewhere bigger than an Instagram caption

So I gave them the pages

STILL HERE
Behind the Ink / 465 Issue 001

This one is worth reading

Link in bio 🖤

09/21/2026

Well, apparently I decided I could just do both 😂

How exactly a tattoo artist ends up making a whole-ass magazine is a slightly longer story

It involves a dead newsletter, an unreasonable number of ideas, and the realization that maybe I wanted somewhere to tell the stories behind all this and not just post about them

So naturally, I made 465

LETTER FROM THE EDITOR / ISSUE 001

Come see what happens when I’m given entirely too much creative freedom 😝

Link in bio. 🖤

09/20/2026

Nobody asked me to make a magazine.

Which, admittedly, has never stopped me from doing anything before 🤣

But there’s a reason this particular weird idea became 465.

LETTER FROM THE EDITOR
Read it in Issue 001. Link in bio.

Photos from Rethink Beauty's post 05/18/2026

🍻 Hands down my fam are my FAVORITE people and place to tattoo; always good vibes, great energy, and never short on shenanigans 😂🤣

Next Month Popups are a double header!
JUNE 6 Adult Prom!!! 💃🏻🕺
JUNE 20 Father’s Day Weekend

What design(s) do you dad’s want added to the flash???? Comment below 👇

05/17/2026

I know you all are still going strong! I swear this daily voting thing is alllllmost done!

Homestretch my besties, last day is 5/22 😅

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1321 N. Columbia Boulevard, Suite 205-A
Kennewick, WA
99336

Opening Hours

Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 10am - 8pm

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