Project Reef
We are a modern, mineral only SPF brand that aligns skin and planetary health. Every product gives!
10/15/2026
The forecast? Waves, sunshine, and your PR sunstick. ☀️
10/14/2026
A little SPF, a little hydration, and a whole lot of skin love.
H U M A N ®
The ocean connects us all. 🌊🌎
This , we’re celebrating the power of coming together.
We’re excited to be part of Kelp CoLab alongside brands that share our love for the ocean and our commitment to doing better for it.
Different brands. Shared values. One ocean worth protecting.🤍
GreenWaveOrg Macro Oceans
10/06/2026
Give your skin an instant cool down. ❄️
Apply Aloe Cooling Lotion after sun exposure to cool and soothe warm, sun-stressed skin.
Use it post-workout or after a long day outdoors for an instant refreshing feel.
Massage it into skin whenever you need a reset. Organic aloe helps hydrate while peppermint delivers a cooling sensation.
Designed to keep up with every move.
Protect. Move. Repeat.
🌺
A weekend for our coastlines, our community, and the place we call home. 🌊💙
Mahalo to everyone who showed up, gave back, and helped care for Hawaiʻi’s coastlines alongside Sustainable Coastlines Hawaiʻi.
Protect what you love. Give back where it matters. 🌺
We’re showing up for Hawaiʻi’s coastlines this weekend! 🌊
In honor of the Coastlines & Community Festival, we’re donating this weekend’s proceeds to Sustainable Coastlines Hawaiʻi.
On Oʻahu? Come hang with us this Saturday at Magic Island from 12–3 PM for the beach cleanup + festival. We’ll see you out there! 🌎
Sun Care Meets Self-Care at The Spa at Kapalua Bay🌺
We loved spending the day connecting with the community, sharing Project Reef, and celebrating the importance of caring for your skin before and after the sun.
Mahalo to everyone who stopped by and made the day so special. 🤍🌈
SPF 30. Water resistant. 100% mineral. Non-nano zinc.
But what does it all actually mean?
Over the next few posts, we’ll break down what SPF 30 protects against, why we use non-nano zinc oxide, what water resistance really means, and more.
Follow along as we unpack our SPF 30.
Every great ingredient has a story, and our Sea Kelp starts in Alaska.
Visiting Seaquesterfarms reminded us why we care so much about where our ingredients come from. Building relationships with the people who grow our sea kelp means knowing exactly how it’s cultivated, harvested, and cared for every step of the way.
That same sea kelp is what helps make our cooling products so soothing, hydrating, and effective after long days in the sun.
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1325 S. Kihei Road
Kihei, HI
96753
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