Hunter Consulting

Fresh off The Aesthetic Show 2026 with Jessica Hunter from HC and Bill Walker, Founder and CEO of Aesthetic Brokers.

Every year this show delivers but this one felt different. The energy on the tradeshow floor was amazing. The conversations happening between booths, in the hallways, over coffee - that's where some of the most valuable exchanges were taking place. Not just in the lecture halls.

But the thing that stood out most to both of us was this: clinic owners are finally having open conversations about their numbers and their future.
Exit strategy used to be a topic people avoided. Too vulnerable. Too final. Too much like admitting you are thinking about walking away from something you built. What we saw this week was different. Owners asking real questions. Being honest about where they are financially. Wanting to understand what their practice is actually worth and what it would take to get it where it needs to be.

That shift matters. Because the earlier you start that conversation the more options you have.

📞 Link in bio to book a strategy call with Jessica or connect with the team at Aesthetic Brokers.

💬 What was your biggest takeaway from The Aesthetic Show this year?

The consultation is not a task to hand off.

It's the entire reason a patient chose you over every other option in their market. Your clinical eye. Your treatment philosophy. The way you read a face and think through an outcome. That can't be systemized.

The consultation is where your value lives as a provider. The moment you remove yourself from that conversation you are not saving time. You're giving away the one thing patients are actually paying for.

New episode of the Aesthetic Appeal Podcast is live: Where AI Pays Off and Where It Costs You. Link in bio.

💬 What is the one part of your patient experience you would never automate?

Consistency is probably the thing I say most to my clients.

Show up the same way every week. Review your numbers every month. Follow up with your patients every time. Build the habit before you need the result. That compounding effect is what separates the practices that grow from the ones that just stay busy.

I also believe you have to practice what you preach.

And this year we're celebrating consistency with 5 years in a row of Hunter Consulting presenting at The Aesthetics Show. This industry deserves that level of commitment and so do the people building something in it.

Showing up for my clients consistently is the job. Showing up for this community consistently is the standard I hold myself to.

See you Friday at 9 in the Castillon Room for my Workshop: The Exit Strategy No One Talks About: 5 Things to Do Now to Sell Your Practice at Peak Value.

Nothing kills trust faster than making someone fight to reach a human.

We've all been there. Pressing 0 over and over. Getting transferred. Starting over. Giving up entirely.

AI has a real place in how we run our practices. But the moment a patient is trying to reach you and hits a wall of automation instead of a person, you've lost something that's very hard to get back.

New episode of the Aesthetic Appeal Podcast is live. Where AI Pays Off and Where It Costs You. Link in bio.

💬 What is your non-negotiable when it comes to the patient experience in your clinic?

AI can do a lot for your practice. Booking should not be one of them.

I'm not anti-AI. I use it, I talk about it, I think it has a real place in how we run our businesses more efficiently. But there is a line and in a high touch industry like medical aesthetics, that line matters.

The booking conversation is not just a scheduling transaction. It is the first real human interaction a potential patient has with your practice. It's where trust starts. Where questions get answered. Where someone decides whether they feel comfortable enough to come in.

Automating that moment does not save time. It can cost you the relationship before it even begins.

The Aesthetic Appeal Podcast episode is live now. Where AI Pays Off and Where It Costs You. Link in bio.

Hunter Consulting is heading to Vegas next weekend! Can't wait to see you at The Aesthetics Show. And better yet, from the stage during my session on Friday at 9am.

We're taking Exit Strategies and what you can do now to sell your practice at peak value.

After working with clinic owners across North America for over a decade, most of the ones who want to sell eventually wait too long to start preparing because nobody told them the work that drives valuation happens long before the listing.

The multiple you get when you sell isn't determined at the negotiating table. It's determined by the decisions you're making right now about your revenue mix, your team structure, your systems, and how dependent the practice is on you personally being there every day.

If you're even thinking about an exit in the next three to seven years, this session is for you... and if you are not thinking about it yet, this session is definitely for you.

Most clinic owners can't tell me what percentage of their monthly revenue comes from each service they offer.

It sounds basic... it is basic. But it's one of the most common gaps I see when I start working with a new client.

So we always start there. Service breakdown by month. What each service contributes to total revenue. What the numbers actually say versus what you think they say.

That's the foundation everything else is built on. Check out the full webinar now - Future Proofing Your Aesthetic Practice with .

💬 Do you know your service breakdown off the top of your head right now? Drop YES or NO below.