Color May Vary

Color May Vary is expanding.

What began as a guide to Black-owned beauty brands is evolving into something deeper — a cultural and editorial space centering Black beauty, legacy, and the founders shaping it.

We begin where Black beauty history lives.
We tell it with care.
And we connect it to now.

The first post is live.

Read it at colormayvary.substack.com
(Link in bio)

June 19th
Juneteenth
Forever celebrated
🩷🧡💚

Lisa Price is a pioneering entrepreneur who turned her passion for creating natural beauty products into , a beloved brand that celebrates textured hair. Founded in her Brooklyn kitchen in 1993, Carol’s Daughter became a trailblazer in the beauty industry, blending rich ingredients with cultural pride. After selling the company to L’Oréal in 2014, Price recently reclaimed ownership of her brand, marking a powerful new chapter in her journey as a Black business owner. Her story is a testament to resilience, creativity, and the power of community.

Be vibrant. 🩷🧡💚

Christiana Carteaux Bannister was a visionary entrepreneur and abolitionist who used her talent as a hairdresser to build a thriving business in 19th-century New England. A proud Afro-Indigenous woman, she owned salons in Boston and Providence, serving elite clientele while actively supporting the fight against slavery. Bannister also co-founded the Home for Aged Colored Women, ensuring care for Black women in need.

Multidimensional 🩷🧡💚

Like the sweet morning dew.

🩷🧡💚

Find in the hair care category of the guide.

Legendary makeup artist has been redefining beauty for over two decades, working with icons like Taraji P. Henson, Rihanna, and Zendaya. Now, her clean, vegan, and cruelty-free brand, Ashunta Sheriff Beauty, is officially on Nordstrom.com!

We’re also spotlighting her Browzing Brow Gel in Color May Vary’s Spotlight Section—a dual-ended gel that fills, defines, and sets brows with a lightweight, flexible hold (no stiffness or flakes!).

Congrats to on this major milestone! We love seeing Black-owned beauty thrive.

Flavor profile 🩷🧡💚

Photographer:
Model:

Every month. 🩷🧡💚

Mist. Soothe. Repeat. co
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Find in the skincare category of the guide.