Day Rate Beauty
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Modernizing the hair + bobby pin. Sustainably minded. Color Matched. Domestically made (USA). By celebrity hairstylist, Aviva Perea.
Your styling pins matter just as much as your shampoo.
Because spending hundreds on color, treatments, and products only to secure it with pins that snag and pull? Couldn’t be us…
Day Rate was created to hold, blend in, and be gentle on your hair ✨
04/22/2026
Most hair pins are made to be replaced.
Ours are made to stay.
Made from recycled stainless steel, coated in plant-based nylon, and manufactured entirely in the USA.
This Earth Day, we’re thinking about the everyday objects we throw away without realizing it.
Celebrity hair advice we give on set, every time.
It’s not complicated, but it is intentional.
Tools. Technique. Routine.
Get those right and everything changes.
Choosing better, every time.
Birthday energy for today 🤍 celebrating the woman behind it all, in her happy place
A styling trick for the next time you need flowers in your hair ✨
04/14/2026
The Midnight Petite Power Pin. The one you’ll always reach for. 🖤
Day Rate Beauty was built on set, perfected on red carpets. tells the story.
04/07/2026
The Dandelion Petite Power Pin. Designed to be hidden in plain sight. ✨
The pin that disappears so your routine can begin. The legend gets ready with the Petite Power Pin.
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Los Angeles, CA
