Hope Fragrances

Hope Fragrances

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Hope, with its meaning of optimism and promise, evokes one of the most positive feelings a person can experience.

The uplifting fragrance is a magnificent fusion of the most aromatic white flowers - lily of the valley, jasmine, gardenia and tuberose. Dear Friend,

Hope Fragrance was named after my mother who loved white flowers and surrounded herself with them. She also struggled with depression for decades. It was not a weakness or fault or hers; it was a chemical imbalance that required treatment. Over 20 million adults have depression in the U.S each year. It is the number one reason for disability worldwide and over 350 million are affected by it globally. In 2006 I founded the Hope for Depression Research Foundation (HDRF) in order to discover new medications, treatments and prevention of depression. With each purchase of Hope fragrance, you bring us closer to finding answers to one of the most pressing health and humanitarian issues of our time. Best Regards,

Audrey Gruss
Founder & Chairman
Hope for Depression Research Foundation

09/26/2026

Did you say you’re looking for a clean, floral, uplifting scent this fall? Look no further.

Meet Hope Classic - a beautifully uplifting blend of four white flowers: Jasmine, Lily-of-the-Valley, Gardenia, and Tuberose.

A little floral brightness for the season ahead.

Shop at hopefragrances.com

09/24/2026

Every season has its own memories, and sometimes, a scent brings them all back. Audrey Gruss has said, “Every time I smell white flowers, I am reminded of the positive moments with her.” For Audrey, fragrance is more than a beautiful scent, it’s a connection to memories, love and the people who inspire us.

This fall, wrap yourself in a little Hope.

09/22/2026

to a little fashion, a lot of elegance, and unforgettable company. Our founder Audrey Gruss with Kimberly Paige, Lady Liliana Cavendish, and Marie Douglas David at the Spring 2009 Fashion Show at The Roosevelt Hotel. A timeless NYC fashion moment, just like our timeless Hope Fragrances

09/18/2026

Friday nights call for a little extra indulgence. Treat your skin to the luxurious softness of Hope Night Body Butter, with warm notes of vanilla, patchouli, and amber.

Because weekends are made for slowing down, self-care, and a little more you time.

Shop Hope Night Body Butter at hopefragrances.com

09/15/2026

Can you guess which Hope Fragrance matches Audrey Gruss's outfit color?

With New York Fashion Week in full swing, to Audrey Gruss at the 2012 Couture Council Artistry of Fashion Award luncheon to benefit The Museum at FIT - a celebration of fashion, philanthropy, and timeless New York style.

09/13/2026

Sunday is for slowing down, resetting, and a little extra self-care. Put your phone away, take a long shower, and let Hope Night be the finishing touch. With its beautiful blend of white flowers, amber, vanilla, patchouli and plum, it’s made for those quiet moments when you’re ready to unwind and ease into the week ahead.

A little time for you. A little Hope Night.

Photos from Hope Fragrances's post 09/11/2026

Lily of the Valley is more than a beautiful fragrance note, it holds a deeply personal meaning for Audrey Gruss.

At her Hamptons home, Audrey has a row of Lily of the Valley planted in memory of her mother, Hope. Every May, around Mother’s Day, the delicate blooms come to life. Audrey picks them and creates beautiful little bouquets to share with her friends, a simple, heartfelt tradition that keeps her mother’s memory close and spreads a little beauty to those around her.

It’s this same timeless flower that became part of the inspiration behind Hope Fragrances, a celebration of love, remembrance, beauty and, above all, Hope.

09/10/2026

Summer is almost over, and there’s a crispness in the air. Time to switch up your scent! Which Hope are you reaching for this season - Hope Original, Hope Sport, or Hope Night?

Three fragrances. Three moods. One beautiful feeling: Hope.

09/07/2026

One last look back at summer… Here’s to the sunshine, carefree days, beautiful memories, and carrying a little Hope with us into the next season.

09/06/2026

Sunday sunshine, summer state of mind. Soaking up the last rays of the long weekend with Hope Original, because some things never go out of style.

Don't forget our Labor Day Sale! Enjoy 20% OFF your entire basket, plus FREE shipping and a complimentary mini candle.

Use code LABOR26 at checkout.
📅 Sale ends September 10

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40 West 57th Street
Manhattan, NY
10019