Averal Provence USA
We don’t just sell soaps. We make you fall in love with your skin 🌿 🇫🇷 Authentic Triple Milled French Soaps from the South of France
Our Story
When thinking of soaps from Provence, South of France, a field of purple lavender comes to mind followed by an almost intoxicating scent that seems to transport us to a time before time, a time of stillness, tranquility, and quietude. Jennifer Revello, founder, and owner of Averal, has a story that started out as far from the lavender fields of the South of France as possible, yet somehow it was the scent of those fields and the French soaps that in a way gave her the courage to write a new story for herself and her son. In 2007, when visiting France, with her ex-husband (father of her son) she fell in love with the scents and the products and decided she was going to bring to the US, not just the amazing soaps, but also the entire South of France lifestyle. She realized there was something special about the Triple Milled Soaps from France, which are still made in the same traditional way since the 1800s. With that soaps became more than just a cleaning tool, they became an instrument of self-care, of self-love, of slowing down and enjoying a moment of pampering and bliss. This triple mill process renders the purest form of soap available by extracting any excess moisture and air from the bar, making it higher quality as well as gentler on the skin and a perfect option for anyone with sensitive skin. The name of the company came from the South of France as well, specifically from a dialect spoken in Occitania, a region that spread over the South of France and part of Spain. The soaps were to be called Averal, meaning authentic, genuine, natural, original, real, true - all values she wanted to instill in the brand. The Averal soaps are made using the finest ingredients in the tradition of triple milled Marseille soaps. Olive oil and shea butter are two of the main ingredients in every soap, allowing for a moisturizing and hydrating experience with every bath. The classic aromas such as lavender, honey, or lemon verbena and the unique fragrances like Monoi, a unique blend of coconut oil and the natural essence of gardenias petals from Tahiti, make Averal soaps the perfect way to start every day or decompress at night. Averal is not just a company of high-quality French soaps, but a story of survival in the face of adversity, of staying strong, remembering your values, a story of self-care, of rising from the ashes and empowering not only yourself, but everyone around.
A bar, a box, and a quiet ten minutes.
Olive Oil. 72% organic olive oil, no fragrance, no coloring. The plainest thing we make and the one that lasts longest.
Where do you keep yours?
https://averalprovence.com/products/olive-oil-french-soap?utm_source=facebook&utm_medium=social&utm_campaign=fall-2026-launch&utm_content=fb-0924-reel
09/23/2026
The fall bars are in.
Olive, Argan, Vanilla, Honey, Coconut. Five scents for the stretch of year when the air dries out and skin starts asking for more. Every one triple milled in Provence with 72% organic olive oil and organic shea butter.
The full collection is live on the site now.
Which one are you starting with?
https://averalprovence.com/collections/fall-collection?utm_source=facebook&utm_medium=social&utm_campaign=fall-2026-launch&utm_content=fb-0922-launch
09/20/2026
Coconut is the one that fills the room. Warm and sweet, and it stays in the steam long after the water is off.
Pure coconut oil over 72% organic olive oil. The fat in the coconut is what makes the lather so thick, and triple milling is what keeps the bar going 4 to 6 weeks.
Sweet scents in the shower, yes or no?
https://averalprovence.com/products/coconut-oil-french-soap?utm_source=facebook&utm_medium=social&utm_campaign=fall-2026-launch&utm_content=fb-0919-coconut
09/17/2026
Three pressings instead of one. That is what makes this bar dense and hard, so it holds its shape to the last wash and runs 4 to 6 weeks of daily use.
72% organic olive oil. No fragrance, no coloring, nothing added for looks.
Where does yours live, kitchen sink or shower?
https://averalprovence.com/products/olive-oil-french-soap?utm_source=facebook&utm_medium=social&utm_campaign=fall-2026-launch&utm_content=fb-0916-oliveoil
09/15/2026
A bar that lathers rich and creamy from the first use, and stays hard right down to the last sliver.
Vanilla is deeply moisturizing. The glycerin stays in the bar, which is what draws moisture to your skin instead of stripping it. It holds firm in the shower and lasts considerably longer than a standard bar. The colour comes from natural clay, never artificial dye.
The scent is vanilla essential oil from Grasse. Warm and softly sweet, closer to fresh vanilla bean than to dessert.
125g / 4.4oz. Triple milled, made in Provence, South of France.
https://averalprovence.com/products/vanilla-french-soap
One of the five bars in the Fall Collection, arriving Tuesday 22 September.
Avec gratitude.
08/31/2026
September is when the shelf changes over.
The bright summer bars stop suiting the morning somewhere around now. Coconut and lemon give way to something warmer. Honey, vanilla, olive oil, lavender at night.
Most people swap one bar at a time and never quite get there. This is the week to do it properly.
Ten dollars comes off anything over sixty, through Monday the seventh. Nothing to type, it is already off at checkout.
Soaps made with Essential oils from Grasse, 72% organic olive oil, pressed three times by hand in Provence. Rated 4.95 stars.
Link in bio.
Tell me what is going on your shelf for autumn, and I will answer every one. Then send this to whoever keeps borrowing your soap.
Avec gratitude
08/26/2026
A friend stays the weekend. She uses your shower, borrows a towel, drives home Sunday evening. Monday morning she texts to ask what the soap was.
Most soap never prompts that question. It smells like the idea of something — fresh, clean, floral — and it leaves the room with you.
These eight do prompt it. A French triple-milled bar soap starts with essential oils from Grasse and a 72% organic olive oil base, pressed three times by hand in Provence. Three pressings is what lets a bar carry its scent through four to six weeks of daily use.
Swipe to find yours.
Then send this to whoever you’d steal a shower from — and tell me in the comments which one you’d reach for first. I answer every one.
Link in bio.🤍🌿
08/19/2026
Our photoshoot backstage 📸
08/16/2026
More than 2,000 reviews. 4.95 stars.
Triple-milled soap is pressed three times before it becomes a bar.
Less air, less water, more soap. Lather like cream. Skin that feels
soft instead of stripped.
Huile d'Olive — 72% organic olive oil, made in Provence.
08/13/2026
One bar. No plastic.
Liquid shampoo is mostly water. A solid bar isn't — which is why one
100g bar replaces up to three bottles of liquid shampoo.
No pump. No cap. Nothing to spill in a suitcase or leak in a gym bag.
Nothing to put in a recycling bin afterward.
Handcrafted in Provence. Made with organic ingredients. All hair types.
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Miami, FL
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