setu.personalcare

Kinda chic when men get their own skincare.

No borrowing. No washing his face with soap. No guessing where to start.

Just skincare made for men, dermatologist-developed and powered by legendary Latin American ingredients like Moringa, Yerba Mate, Guaraná, and more.

Upgrade him to Setú. Link in Bio.

My skin is my canvas. It’s an expression of who I am. So I take care of it with Setú—dermatologist-developed skincare for men, powered by Latin American ingredients.

Learn more: Setú | Skincare for Men
Deven Breckner
Los Angeles Fashion Photographer

I like my face clean, untouched and fresh. Who knew yerba mate could do the trick?

For my natural glow, I go the unconventional route: camu camu, a Latin American powerhouse packed with vitamin C.

Long days take a toll. Retinol + Brazilian açaí overnight keeps my skin hydrated and looking renewed.

And the eyes? That’s the most delicate skin on my face. No generics for me. I go with guaraná to keep me looking sharp.

WTF does skincare have to do with Latin America? 🌎

In our case? Everything.

At Setú®, our founders go out and explore the places, ingredients, people and stories that inspire the brand.

Sometimes that means going pretty high. 🏔️

Like maca, an Andean root traditionally grown in extreme conditions—and one of the legendary Latin American ingredients we pair with retinol in our HIDRÁTATE Night Moisturizer to help support smoother, healthier-looking skin.

Or guaraná. Açaí. Camu camu. Moringa. Achiote. Yerba mate.

While one founder explores the science behind what goes on your skin. 🔬
The other explores the culture behind where our inspiration comes from. 🌎

So the next time you pick up a bottle of skincare, ask yourself:

WTF? What. The. Founder?

And what do the founders of your skincare brand actually do for you?

Setú®.
Dermatologist-developed skincare inspired by Latin America.

We go places to embrace our culture, honor our heritage, discover our roots.
We believe latin culture has no borders. 🌎

Setú® was inspired by Latin America, not just by its ingredients, but by its colors, history, nature, people, and places.

From Puerto Rico to México. From the Amazon rainforest to Calle Ocho. Every place tells a different story, but somehow, they all feel connected.

Because Latin America isn’t just where some of our ingredients come from.

It’s where our inspiration comes from.

Skincare for men, inspired by Latin America.
Setú®.

The Amazon never stops. It adapts, regenerates, and comes back stronger every single day.

Guaraná. Grown deep in the Brazilian rainforest. Used for centuries by indigenous peoples for energy, focus, and renewal — now formulated into an eye cream built for men who don’t quit.

This isn’t borrowed from anyone else’s shelf. This was made for you.

🔵 RECUPÉRATE Eye Cream — link in bio.

The rainforest covers 2.7 million square miles. It recovers from everything.

RECUPÉRATE combines Guaraná + Suma + Achiote from Brazil — ingredients that de-puff, brighten, and firm the skin around your eyes while you sleep.

Dermatologist-developed. Latino-made. For men who show up every day and need their face to prove it.

🔵 Shop RECUPÉRATE — link in bio.

Meet RECUPÉRATE.

Eye Cream powered by Guaraná, Suma, and Achiote from Brazil. Developed by a board-certified dermatologist. Built for men.

Because legendary skin recovers.

🔵 Shop now — link in bio.

Some call it Achiote. Others know it as Annatto.

You may recognize it as food coloring but long before that, civilizations across the Americas used it as a natural skin protectant, body paint, and botanical ingredient in wellness rituals.

In Setú RECUPÉRATE Eye Cream, Achiote joins Guaraná, Suma Root, and more to help visibly reduce the look of puffiness, dark circles, and tired-looking eyes, while supporting smoother-looking skin.

Discover why Latin American botanicals are at the heart of Setú men’s skincare.

setupersonalcare.com

Every face tells a story.

Oswaldo Guayasamín dedicated his life’s work to painting the emotions that shape us: resilience, sacrifice, hope, and humanity. His faces weren’t meant to be perfect. They were meant to be real.

At Setú, we believe skincare isn’t about changing who you are. It’s about taking care of the face that has carried you through every chapter of your life.

Because confidence begins with caring for yourself, not hiding yourself.

📍Capilla del Hombre, Quito, Ecuador
💙 RECUPÉRATE Eye Cream
🇪🇨 Inspired by Latin America. Dermatologist-developed. Made for men.