Vita Prima

We’re excited to share that Vita Prima is now available at ! 🌿

N**e isn’t your average grocery store. It’s a thoughtfully curated space built around ingredient transparency, human health, and some of the most trusted wellness brands in the country.

We’re honored to have our ancestral-inspired haircare alongside products and people who share our belief that what you put on your body matters just as much as what you put in it.

If you’re in Miami, stop by and experience Vita Prima in person.

Vitaprima.com

Dermatitis can be incredibly frustrating to deal with. For many people, it means constant itching, irritation, redness, flaking, and the never-ending search for products that don't make things worse. That's why hearing feedback like this means so much to us.

When we created our formulas, our goal was simple: use nourishing ingredients that support the skin and scalp without the harsh chemicals, synthetic fragrances, and unnecessary additives that so many people are trying to avoid.

To every customer who trusts us with their skin, scalp, and hair health... thank you. Your stories, feedback, and transformations are the reason we do this every day.

We're incredibly grateful for this community and honored to be part of your wellness journey. 🙏💚

Let’s talk science 🥩.

Healthy hair starts with a healthy scalp. Tallow is rich in fatty acids and fat-soluble vitamins that help support the scalp barrier, while olive oil contains antioxidants and nourishing compounds that have been used in hair care for centuries.

A well-formulated shampoo should cleanse effectively while helping maintain moisture balance. That’s why we pair nutrient-dense ingredients like 100% grass-fed tallow, organic extra virgin olive oil, organic cold-pressed rosemary, organic aloe vera, and organic raw manuka honey with gentle, coconut-derived cleansers that wash away buildup without stripping your scalp.

Modern haircare has convinced people that stronger cleansing equals healthier hair. In reality, over-stripping the scalp often creates the very problems people are trying to solve.

The goal is to support your scalp’s natural balance.🌿

We made the first liquid tallow shampoo & conditioner, alongside holistic hair oils and nutrient-dense skincare designed to support real healing, healthy hair, and clean living. 🤍

No sulfates. No parabens. No phthalates. No synthetic fragrance. No unnecessary toxins. Just intentional ingredients rooted in ancestral wisdom and built from real healing journeys.

Whether you’re struggling with hair thinning, postpartum shedding, scalp irritation, dryness, breakage, or simply looking to switch to truly non-toxic products, we’d love for you to check us out at: vitaprima.com

Every order, message, review, repost, and transformation means the world to us. What started as two people searching for real healing turned into a community of people choosing cleaner, more intentional self care every single day.

Thank you for trusting us with your skin, your scalp, your hair, your families, your routines… your confidence🤍

We made the first liquid tallow shampoo & conditioner, alongside holistic hair oils and nutrient-dense skincare designed to support real healing, healthy hair, and clean living. 🤍

No sulfates. No parabens. No phthalates. No synthetic fragrance. No unnecessary toxins. Just intentional ingredients rooted in ancestral wisdom and built from real healing journeys.

Whether you’re struggling with hair thinning, postpartum shedding, scalp irritation, dryness, breakage, or simply looking to switch to truly non-toxic products, we’d love for you to check us out at: vitaprima.com

Modern “wellness propaganda” we’re fully falling for 🌞🌿

✅ Grass-fed tallow haircare: most modern hair products are loaded with synthetic fragrance, harsh detergents, silicones, and fillers. We’d rather nourish our scalp with real, nutrient-dense ingredients our body recognizes.

✅ Eliminating toxic hair products: less synthetic ingredients = healthier scalp.

✅ Naturemaxxing: more sunlight, more movement, more time outside. Modern life has disconnected people from the environment humans evolved in.

✅ Morning sunlight before phones: helps support circadian rhythm, energy, sleep, cortisol balance, and mood.

✅ Real food over ultra-processed “health” foods: modern packaging says “healthy,” but ingredient labels say otherwise.

✅ Grass-fed meat, fruit & raw honey: focusing on nutrient-dense foods instead of obsessing over complicated diets.

✅ Reading ingredient labels on everything: because modern marketing hides a lot.

✅ Filtering our water: chlorine, heavy metals, and contaminants are more common than most people realize.

✅ No synthetic fragrance: one word that can hide hundreds of chemicals linked to irritation and sensitivities.

The more modern the world gets, the more we appreciate going back to the basics 🌎