Supersmile
✨ 40 years, millions of smiles 🦷 Clinically proven - Clean - Calprox
10/01/2026
✨ NEW + QVC EXCLUSIVE ✨
Meet The Works Peppermint Swirl 🍬🌿
Candy cane lovers, this one’s for you. Crisp peppermint, a touch of sweetness, zero sugar + long-lasting freshness.
Powered by Calprox®, our proprietary ingredient, this all-in-one toothpaste + accelerator formula:
✨ Whitens up to 9 shades in 7 days*
✨ Inhibits plaque up to 10X better
✨ Gently lifts stains without sensitivity
✨ Helps strengthen + protect enamel
✨ Low-abrasion + gentle on teeth and gums
✨ Safe for bonding, crowns, veneers + dentures
QVC Clean Beauty. Powerful whitening. Peppermint perfection.
Your new favorite mint just landed. 💙🍬
09/15/2026
POV: the group chat said “bring the essentials.” 💋🪥✨
09/14/2026
Step up your whitening routine. ✨ Supersmile Professional Whitening Accelerator works with any toothpaste to boost your whitening results, but we recommend pairing it with your favorite Supersmile toothpaste for the ultimate smile upgrade. Whiten up to 7 shades in just 7 days with no sensitivity when paired with the right supersmile toothpaste. 🦷✨
09/08/2026
A little floral. A little fresh. Entirely unexpected. 🌸
Discover supersmile Fluoride-Free Rosewater Whitening Toothpaste. Luxurious Moroccan rose and a hint of American spearmint deliciously clean and refresh your mouth every time you brush. A soft floral twist meets cooling mint for a uniquely delicious experience.
Elegant, balanced, and unexpectedly refined. ✨
09/07/2026
Happy Labor Day from Supersmile. 🤍 💙
09/05/2026
Long weekend mode: ON. ☀️🌊 Keep your smile fresh wherever Labor Day takes you with Quikee the perfect on-the-go refresh, no toothbrush required. ✨
FreshSmile OralCare BeachEssentials
09/03/2026
Our Labor Day Sale is On!
Save Up To 35% OFF select Supersmile whitening favorites and give your smile the glow-up it deserves.
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Shop Now through September 8.
09/03/2026
Dive into our Whitening System! The whitening toothpaste + whitening accelerator duo that works together for visible brighter, whiter and healthier teeth just by brushing 2 minutes, 2x a day. 6 shades whiter in sever days.
January ‘23 we had some fun with the legendary Yayoi Kusama during one of her “exhibitions”.
Featured: Zina45 Toothbrush Supersmile, presented in homage to Kusama’s unmistakable visual language of repetition and infinity.
Rest in peace, Yayoi Kusama. Your vision lives on infinitely.
08/26/2026
Meet Lucia Smigel, the visionary founder and CEO behind Supersmile. ✨
One of the earliest pioneering female CEOs, Lucia helped transform modern oral care alongside her husband, Dr. Irwin Smigel, the “Father of Aesthetic Dentistry.” Their pursuit of a gentler way to remove plaque and stains led to the development of Calprox®, Supersmile’s proprietary formula designed to whiten without harsh abrasives while supporting enamel health.
Today, Lucia continues to lead Supersmile alongside her daughter, Bellanca Smigel-Rutter, carrying forward a women-owned, family-led legacy of oral care innovation.
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32 E 57th Street Fl 15
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