Color Me

Color Me

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Color Me is the only tool you'll need for flawless long-wear foundation in a flash. Available at leading beauty retailers worldwide and colormebeauty.com.

Founded on the vision of Eric Jimenez, Color Me brings makeup application to the next level. With an automatic sponge that runs at a rate of 15,000 pulses per minute, the device applies foundation smoothly and mimics gentle finger tapping. In an independent clinical study, most women reported cutting application time in half, with improved evenness. With a long and accomplished background in the beauty industry, Eric has remained on the forefront of beauty innovation. During his tenure as chief educator and global makeup artist for brands ranging from Urban Decay to Benefit Cosmetics and as a skincare expert at La Mer, Eric witnessed the makeup struggles of countless women around the world. They wanted an easy airbrushed look but didn’t have the know-how or tools at home.

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