Winky Lux

Just a basic witch with very good taste. 🧙‍♀️💋

We’ve all committed a Brow Crime or two. 👀🔎 Overplucked, overdrawn, uneven... the evidence is out there. Drop your worst brow offense in the comments. 💖 Consider this your brow redemption era. Enjoy 50% off our Uni-Brow collection at Ulta, online only TODAY! ✨

We’ve been waiting all year for this. Basic Witch season officially starts now. ✨

Just a little Winky behavior in Toronto 💋☕️ Thanks for playing along with us, Shoppers Drug Mart Beauty.

Toronto, you were a dream. 💖✨ Two days of Winky whimsy at the Shoppers Drug Mart Beauty Beauty+ Event, made even sweeter by getting to meet so many of you IRL. Thanks for stopping by, saying hi, and stepping into our little world of Winky. Until next time, Toronto. 💋

Our favorite fall pairing: a PSL in hand and Pumpkin Spice Latte Lip Balm on lips. ☕️💋 Consider this your sign to make it a double.

What happens when Winky Lux and Madeline Marcella get together? 💋🍸✨ Sweet treats, good drinks, and plenty of whimsy. Here’s a little look back at a night we’re still thinking about.

Soft, rosy, romantic—the kind of look we’ll be repeating all season long. And now’s the perfect time to stock up on your Winky favorites because we’re 30% OFF at Ulta Beauty from 9/19–10/3. 💗🛍️

In case you needed a reason to wander into Ulta… 30% OFF Winky Lux, 9/19–10/3 only. 👀💖

Making sleepy under-eyes disappear is our favorite magic trick 🪄💕