Ederra Lyfe

We don’t just sell superfoods. We show up. On the farm, in the stores, in your kitchen. When we say we help our customers, we mean every word.

An incredible day at Coastal Roots Farm with Naturally San Diego 🌱

Hanging out with San Diego’s CPG brands, most of them organic, all of them doing amazing things. Beautiful sunset, beautiful people, so much to see and learn. Grateful to be part of this community.

Big day at Sprouts Chula Vista. We went behind the juice bar with Norma, who created a full series of longevity cognitive smoothies with EMPWR+: a green one, a berry one, and a brand new blend of acai, greens, coconut water, and EMPWR+.

We are so honored and excited to work with this team. Junior, Sam, Paul, Norma: young, passionate, and deeply knowledgeable about what they do. Always willing to create new things to give their customers something better.

Thank you, Sprouts Chula Vista, for believing in farm to body.

6:00 AM. Every morning

One of my favorite daily rituals is stopping at Just Peachy for their signature Longevity Beet Juice with EMPWR+.

A glass of functional nutrition to start my day, usually paired with whatever fresh fruit looks best that morning. Today? Figs.

Sometimes it’s something different, but the ritual stays the same.

Fresh. Local. Functional.
And a simple reminder that how we start our day matters.

This is my morning ritual. What’s yours?

LOCAL COLLABORATION. BIGGER MOVEMENT.

There’s something special about local brands coming together to create something that didn’t exist before.

EMPWR+ by EDERRA 🤝 Purely Source

Together, we created the first functional Chili Crunch bringing bold flavor together with functional ingredients and a shared passion for better food.

And now, we’re incredibly excited to see it inside Shine Natural Market across San Diego County.

This is what we love about building locally: different founders, different ideas, different products coming together to create something greater for our community.

From local farms, to local makers, to local markets… this is the San Diego food movement we believe in.

Collaboration creates connection.
Connection creates community.
And community creates a movement.

Let’s keep building it together.

FunctionalDining SanDiego SanDiegoCounty ShopLocal LocalBrands MadeInSanDiego WellnessMovement

What an incredible evening in San Diego.

We were honored to be part of the Modern Luxury grand opening of Park Summit, surrounded by an inspiring community of leaders, innovators, and visionaries including San Diego Mayor Todd Gloria.

For EDERRA, the night became even more special partnering with Hill Street Brewery in Oceanside, where Chef Bishop and Ariel helped us bring the EDERRA philosophy to life through food and functional cocktails.

Together, we created a longevity mocktail and a functional broccoli bite, showing how cognitive and longevity-focused ingredients can become part of an elevated dining experience.

This is what we believe the future of wellness looks like: not another supplement sitting on a shelf, but functional nutrition becoming part of how we eat, drink, gather, and live.

Proud to keep building the cognitive movement right here in San Diego.