angthecosmetologist

Before: frizz that comes back the second you step outside, hair that fights the blow-dryer, shine that disappears by day two.
After: smoother strands, easier styling, and that effortless glossy finish ✨

This reel features new smoothing treatment, which we were gifted to try in salon. This Wella smoothing treatment gives immediate softness, shine, and manageability, making styling feel easier right from the start. As with many new launches, some products become staples… and some don’t — but since we already use Wella throughout the salon and I love testing and sharing new things, I wanted to show you the process.

That said, we do offer smoothing treatments by other tried-and-true brands that provide longer-lasting, demi-permanent, non-texture-altering results (and then some).

If you’re looking for smoother, more manageable, shinier hair, a smoothing treatment may be right up your alley. Reach out to your trusted cosmetologist to talk through your goals, lifestyle, and hair needs so the right treatment is chosen for you 💭✨

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That’s a press at its finest 🤍 Soft, intentional, and exactly where she’s meant to be 💐

Your hair? at its finest, when you’re ready. Quick before the season ends iykyk
DM to book or visit Alter Ego’s website in my bio and I’ll see you soon ;)