Stick & Stone Wellness

Boulders & Brews is happening next Wednesday, July 15, and we’re bringing the wood-fired sauna to Central Rock Gym for an evening of movement, recovery, and community.

Whether you climb first, sauna first, or simply come to hang out, this is one of those nights that’s easy to settle into.

Your sauna pass includes:
🔥 Wood-fired sauna sessions
❄️ Cold plunge & cold rinse
🧗 Free climbing gear rental
🎸 Live music throughout the evening
Plus, grab a beer, enjoy the BBQ, and spend a summer night with good people.

📍 Central Rock Gym
📅 Wednesday, July 15
⏰ 6–9 PM

Reserve your sauna spot on our website or just show up and pay on site.

These community nights have become some of our favorite events because there’s no pressure to perform or rush. Just climb if you want, sweat, cool off, eat good food, listen to live music, and connect.

If you’ve been curious about Sauna Social, this is a pretty great place to start. See you Wednesday. 🔥

The sauna village is coming back to the Rochester Public Market.

After an unforgettable first event, we’re teaming up once again with The Great New York State Flea and WNY Heat Retreat to transform the market into a space to slow down, connect, and experience contrast therapy in the heart of the city.

Join us on Sunday, July 12 for:
• Wood-fired Finnish saunas
• Cold plunges
• Guided scent journeys & mini aufguss ceremonies
• Music, local vendors, and community
• A one-of-a-kind wellness experience in downtown Rochester

Whether you’re a seasoned sauna enthusiast or curious to experience it for the first time, this is your invitation to sweat, reset, and connect.

🎟️ Launch pricing is now live:
• Early Bird Tickets: $24
• Bring a Friend: 2 for $44
• Group of 4: $80

These special launch prices are available for a limited time, so gather your people and reserve your spots early.

Tag the friends you’re bringing below. ⬇️

Yesterday, we tried something different.

Instead of rushing people through a scheduled session, we created space. We invited people to arrive when they felt called, move at their own pace, and simply listen to what their bodies needed. We encouraged people to spread out and explore the space, to take space, and not feel obligated to converse around the fire.

And it unfolded exactly as we hoped.

Some people wandered down to the pond before warming up.

Some hiked the trails, then returned to the sauna.
Some cooled off with a cold rinse, sipped tea by the fire, stretched out on a blanket, lounged in a hammock, or disappeared into a good book inside the warmth of the sauna.

There were conversations.
There was silence.
There was laughter.
There was rest.

No one asked, “What’s next?”
They simply followed what felt good.

This is what we hope Sauna Social: Trailside Edition becomes—a place where wellness isn’t another thing to accomplish, but a space to move slow, reconnect with yourself, with nature, and with community.

We’re already looking at the calendar to see where we can squeeze in at least one more Trailside Edition before summer ends. 🌿 If yesterday was any indication, this is an experience we want to keep creating.

Would you come if we announced another date?

📍 Rochester, NY
🔥 Wood-fired sauna
🥾 Trail access
☕ Fire-brewed tea
🔥 Bonfire
💧 Complimentary cold rinse

To those of you who keeping showing up to the middle of nowhere and trusting us to creating this experience, we cannot thank you enough.

We heard your feedback.
You wanted more time to settle in. More time to sauna. More time to rest. More time to simply be.
So we’re trying something new.

Introducing Sauna Social: Nature Edition at Holmes Hollow Tree Farm.

Join us for 3.5 hours of open sauna time in nature. Arrive when you want. Leave when you want. Move between the wood-fired sauna, cold rinse, bonfire, pondside seating, hammocks, and the Crescent Trail at your own pace.

Bring dinner or snacks and warm over the fire. Take a hike. Sit by the pond. Sweat, cool down, and repeat.

No schedule. No rushing. Just space to slow down.

📍 Holmes Hollow Tree Farm, Rochester NY
🗓 Saturday, June 27
🔥 Unlimited sauna access during your session
🌲 Exclusive access to the Crescent Trail
❄️ Cold rinse available

Take what you need. Leave feeling new.

Our first Urban Sauna Village at the Rochester Public Market was everything we hoped it would be… and then it rained. ☔️🔥

We sweated, plunged, danced to the music, gathered around conversations with old friends and new ones, and watched grown adults rediscover the child-like joy of dumping a bucket of cold water over their heads.

The debut of our all-black cold plunge felt right at home, and the rain only added to the experience. One of our favorite things about sauna culture is that it invites you to embrace whatever weather shows up.

Once you’re already hot, sweaty, and splashing around in cold water, a little rain feels pretty incredible.

A huge thank you to WNY Heat Retreat and The Great New York State Flea for partnering with us to bring this experience to life, and to the Rochester Public Market for graciously hosting us in the heart of downtown.

More heat. More cold. More community.
Rochester, we’re just getting started.

WoodFiredSauna

Let’s have a moment for the bucket shower in all its glory. We all know that Stick and Stone loves a good nature sauna… but one of the things we love about setting up in urban settings is the bucket shower!! It’s a child-like joy and makes everyone giggle (and cool off). It refills on its own so you can rip that sucker as many times as your child heart desires... and then get back in the sauna.