Ruth + Bo

The Harvest is our new affiliate program, and it's a simple way for us to say thanks for sharing Ruth+Bo. When your people become our people, we're so grateful.

How it works: Sign up free. Get a unique affiliate link that gives your people 20% off. Share it. Anyone who purchases from your link earns you a 10% commission, with room to grow.

We'll also help you print simple QR code cards to share your link irl. Always best to have one in your wallet or purse when someone compliments your fragrance. :)

Join the Harvest - harvest.ruthandbo.com

Quick celebration 🙌 Ruth+Bo is on shelves in 30 stores. And we're adding more every week.

Big thanks to our early stockists for seeing the vision and trusting us. 🤎🤍

Find a stockist close to you with our new store locator: https://ruthandbo.com/pages/store-locator

"Where you go, I will go." -Ruth 1:16

Sweet fig, warm vanilla, soft musk. The kind of scent that stays close — the way she did.

Ruth Eau de Parfum, Link in bio.

A scent strip tells you a beginning. Your skin tells you the rest. A fragrance tells its full story as it warms and unfolds through the hours, settling into your skin, lingering in your clothes, becoming something entirely your own.

The only way to know a scent is to live in it a while.

The Launch Collection Sample Set, $39. Link in bio.

Been working on a display for our retail partners! Testers and stock all in one spot. 🤍

Six fragrances, no guessing required.

Finding your signature scent is notoriously personal. The Signature Set changes the game. Get samples (40-45 sprays of each scent) of all 6 of our launch scents, then choose your fav for the full bottle.

From the light, lingering florals of Eve to the warm, elevated depth of Bathsheba, you get to explore, layer, and find the scent that truly feels like home.

Explore The Signature Set at the link in bio.

Bathsheba is a narrative of beauty, being seen, and redemption. It opens the way a story does, with almond and spiced rum, a whisper of cinnamon, the darkening sweetness of ripe plum. Beneath it, coffee beans and ylang ylang unfold slow and warm, tolu balsam lingering close to the skin.

Then the quiet turn. Madagascar vanilla softened by incense, Australian sandalwood and musk that stay long after you've left the room. Rich and radiant, yet softened by grace.

A wearable story, designed for the woman who knows she is seen.

Explore Bathsheba and the full collection. Link in bio. 🥀

Most people choose a perfume in 30 seconds at a counter. That's why the bottle sits untouched three months later.

A scent needs skin, body heat, and a full day to show you who it really is. Top notes fade in minutes. Heart notes bloom over an hour. Base notes are the ones you'll actually wear.

Swipe for the three steps that change how you shop for fragrance ✨

Our Launch Collection Sample Set gives you six hand-blended scents in 1.5ml vials. Enough sprays to live with each one before you commit. $39.

The right scent finds you when you give it time to unfold 🤍

A sneak peek at something we've been working on. New 50mL vessels for Ruth+Bo—smaller, more accessible, and resembling an ancient alabaster jar that held precious oils. These are early mockups, not final—but we're excited. What do you think?

"I have all 3 feminine scents and this one is my FAV!!! As a warm vanilla girl, this one is so elevated. Reccomend it to anyone who enjoys a warm gourmand scent!"

— Sydney T., verified Bathsheba review

Explore Bathsheba and the full collection — https://ruthandbo.com/products/bathsheba