Identity Salon and Spa St. Louis

Summer hair, solved. ☀️🌴

Infused with coconut water, it's the perfect finishing touch for beach days, patio nights, and everything in between.

🥥 Adds touchable texture
🥥 Boosts volume without stiffness
🥥 Enhances natural movement
🥥 Lightweight, never crunchy

✨ Gorgeous shine and an all-over glow by Alexandra! ✨

✨ More of what you already love! ✨

Your favorite Kenra Volume Duo Spray is here and ready to keep your style looking flawless! 💙🩷

If you already love it, now's the perfect time to stock up! Stop by the salon and grab your duo before it's gone! 🛍️💇‍♀️

❤️🤍💙 Feeling some patriotic vibes with this gorgeous deep blue and rich red by Alisha! 🇺🇸

Bold, vibrant, and perfect for celebrating the season! If you're ready to show off your red, white, and blue spirit with a fresh summer look, book your appointment today! ❤️💙

🇺🇸✨ 4th of July is almost here! ✨🇺🇸

Even though our boutique is now closed, we still have some fun 4th of July goodies available around the salon! ❤️🤍💙

Stop by while you're in for your appointment and check out the festive items before they're gone. They're the perfect little addition to your holiday celebrations! 🎆🎇

We can't wait to see you! 🇺🇸✨

With the temps heating up this week, it's the perfect time to treat your skin to something refreshing!

Stop in and grab your favorite Aluram lotion: 🍑 Raspberry & Peach Lemonade 🍉 Watermelon Lemonade

They smell just like summer in a bottle and will leave your skin feeling soft, hydrated, and vacation-ready! 🏖️

Just some pretty hair to brighten the day 💎 by Kristen

When your client takes a picture of the back of her hair and says, "We cooked!" 🔥🙌

And honestly? She's right.

Nothing beats seeing that fresh color, seamless blend, and healthy shine from every angle. Moments like these are why we love what we do!
Hair goals achieved. ✨

Part balayage + part foil = the perfect custom foilayage 🤎 by Joey