Pretty Local LI

Part 2 of Halloween Nails is here. 🖤

From framed ghosts to deep reds and purple moons, this round is spooky and pretty at the same time. Tonight’s mix:

1.
2. , Islandia
3. Kris Kiss 💋, Couture Nail Studio, Port Jefferson Station
4. Delaney, Mariaortiz, Sayville
5. , Farmingdale
6. Amara 💅🏾 LI Licensed Nail Artist, New Hyde Park

What’s on your nails for Halloween?

We are excited to introduce our next panelist for The Business of Influence on November 30: Leigh Griffin, CEO of Doll 10 Beauty, someone who has been shaping influence and growing beauty brands for over 20 years.

She spent nearly a decade at tarte, helping build Amazonian Clay Foundation and Shape Tape, and the past eight years growing Doll 10 with founder Dr. Doris Dalton across e-commerce, TV, retail, and social. She believes the best creator partnerships start with a real connection, and listening to your community matters as much as knowing your formula.

I wanted Leigh from Doll 10 on this panel because she helped build this brand on trust and community, not just products. She knows what it takes to turn an experience into something people buy, recommend, and come back to.

Doll 10 has leaned into social and creator partnerships to grow. They have a community called the Doll Squad on Instagram, TikTok, and YouTube, and a collaboration with viral makeup artist Erica Taylor, including her Let’s Glow Duo and Lip Wardrobe.

Doll 10 was founded by Dr. Doris Dalton, a chiropractor and cancer survivor who could not find products she felt comfortable using on fragile skin after treatment, so she made them: clinically backed, skin-loving formulas that multitask and care for the skin underneath.

Join us November 30, at Long Island Nail Skin and Hair Institute, to hear Leigh share what she has learned about turning trust into growth.

✨ Early bird tickets are still $39 through today, Monday, October 26, at 11:59 p.m.
Tickets: prettylocal.com/events

Doll 10 Beauty
Leigh Griffin
Dr Doris Dalton
Long Island Nail Skin & Hair Institute

Big news 🎉 Ticket sales are officially open for The Business of Influence — and we’re kicking off our panelist reveals!

We’re thrilled to welcome creator Vera Sweeney to our fall Industry Night panel.

Vera has been creating content since 2005 — long before “influencer” was a job title. Over more than 20 years, she has built a loyal audience that has grown up right alongside her — women now in their 40s and 50s who trust her take on beauty and wellness. Vera has partnered with beauty brands including L’Oréal, Pantene, Clairol, Olay, Dove, and CVS Beauty, plus lifestyle names like H&M and TJ Maxx. She has been featured in NewBeauty magazine and was an original cast member of TLC’s .

You don’t have to be an influencer to have influence. As a beauty, wellness, or lifestyle professional, your expertise shapes what people buy, where they book, and whose advice they trust. And on November 30, back at Long Island Nail Skin & Hair Institute — our longtime sponsor and venue — we’ll learn from people who have mastered turning that trust into business growth.

✨ Early access tickets are $39 through Sunday, October 25.

Stay tuned for more influential panelists.
Tickets: prettylocal.com/events

It’s scary how good these nails are. 🖤

From black cats to spiderwebs and moody, celestial details, Halloween might be our favorite season for nail art. Tonight’s mix:

1. Kris Kiss 💋, Couture Nail Studio, Port Jefferson Station
2. Stephy G Nails | Long Island Nail Tech, Port Jefferson
3. NY Makeup and Nails, Oakdale
4. Alyssa | Long Island Nail Tech, Nails by Maria Ortiz, Sayville
5. THE NAiL WiTCH ✨🔮🖤, Farmingdale

What’s on your nails for Halloween?

Check back next Monday for part 2. Nail pros tag Pretty Local ® to be included.

Five years!

Five ago today, I launched LI Beauty Scene with an idea and a vision for what local beauty coverage could look like. I had no idea just how much it would grow, or how much it would evolve along the way.

What started as a place to tell stories and spotlight local businesses has become Pretty Local: a media platform, a community, and a way to bring people, businesses, and brands together.

Along the way, there have been countless stories told, incredible people met, relationships formed, partnerships created, industry events, TV appearances, speaking opportunities, awards, and a whole lot of learning as I figured out what this business could be.

Five years in, I still feel like we’re building. Because we are.

There are so many ideas I haven’t brought to life yet, opportunities I want to explore, and ways I want Pretty Local and Pretty Local Pro to continue growing. I’m proud of what we’ve created so far, but I’m just as excited about what comes next.

To everyone who has read, followed, shared, attended an event, collaborated, supported, or simply cheered us on over the past five years, thank you. You’ve helped make Pretty Local what it is today.

Here’s to five years of building something pretty special. And to everything still ahead. 🤍

In November, we’re busy and booked!

We’re only halfway through October but November is filling up. Here’s a list of events Pretty Local is attending, speaking at, or hosting in November. Ticket links are available on The KBD Edit page on pretty local.com (link in bio). Ticket details for Beauty & Brew and Industry Night coming soon!

If you’ll be at any or all of these, let me know below. 📆