Imperfection is Beauty Co

I’m looking to take on 1–2 local businesses that need help with their marketing 👀

If you’re busy running your business and social media, content, emails, and marketing keep getting pushed to the bottom of the list — that’s where I come in.

✨ Social media management
✨ Reels + content creation
✨ Email marketing
✨ Graphics + captions
✨ Content strategy
✨ Consistent posting

The goal isn’t to just “post more.” It’s to create marketing that gets your business seen, builds trust, and brings in customers.

If you know you need help taking marketing off your plate, send me a message. 🤍

📍 Navarre | Fort Walton Beach | Destin + Remote

You have someone posting for you..

Yay! 🙌🏽🙏🏽

But is it honestly making you any money?

Because just posting on social media doesn’t automatically mean you’re marketing your business.

Are people actually converting?

Are you following up with the ones who DON’T buy right away?

Are past clients coming back?

Are you marketing to the people who already know who you are?

Because you can have the prettiest Instagram feed in your industry and still have massive holes in your marketing.

That’s why when I work with a business, I’m not just thinking 🤔 💭

“What are we posting this week?”

I’m looking at the hole business and where we are leaking clients..

Where are people finding you?

Where are we losing them?

Where are we leaving money sitting on the table?

Social media is PART of your marketing 💯💯💯

It should never be your entire marketing strategy.

Maybe you need someone looking at your business and figuring out what the hell is actually going to move it forward!

That’s where I come in. If it someway you and you need somebody to do an audit of your business…

Send me a quick DM and let’s chat and see if we are a good fit for each other other.

A lot of business owners think they need to “post more.”

But when I actually get inside their business… posting usually isn’t the real problem.

There are leads sitting there with no follow-up.

Emails being sent with no real strategy behind them.

Content getting thrown together whenever there’s finally 2 hours to spare.

Amazing ideas sitting in the Notes app because there’s no time to actually execute them.

And meanwhile, marketing keeps getting pushed to the bottom of the list because you’re also trying to run the actual fu***ng business.

That’s the part I care about.

I don’t want to just take “posting on Instagram” off your plate.

I want to look at the whole picture.

Where are you wasting time?

Where are you leaving money on the table?

Where are people falling through the cracks?

What should be happening in your marketing that simply… isn’t?

And what have you been wanting to implement for MONTHS but haven’t had the capacity to actually do?

Because sometimes you don’t need another strategy PDF telling you what you should be doing.

You already have enough s**t to do.

You need someone who can see the gaps, build the strategy AND help you actually execute it.

If you’re a business owner who knows your marketing could be doing more, but you genuinely do not have the time or mental capacity to do all of it yourself, DM me “STRATEGY.”

I probably have rewritten this whole entire post. I don’t know probably over 20 times already.

Everyone’s probably wondering what the f**k happened to me. Yes hi here I’m alive.🤣💕

I have just been quiet more in the background because I have literally just went through a whole entire life transformation closing Pinup Lash Boutique Fort Walton Beach supply store and deciding to dissolve the whole entire premade line. Yeah, that’s a lot and heavy s**t to carry.

never in 1 million fu***ng years would I ever thought that I would dissolve my premade Line and decide to walk away from doing Lashes full-time.

For so long, I try to convince myself just to push through it and try something else. I would pivot and try something new thinking that that would make me happy but in the end, I was still absolutely fu***ng miserable.

Not because of the Lashes in my clients or anything like that, but the daily hustle grind being a Business owner doing everything yourself it takes a toll on you.

And then I just came to a breaking point where I decided you know what f**k it.

I’m gonna go all in on this online thing that I’ve been wanting to do for years and actually help other business owners and other Lash artist and professional become the authority in their area through marketing.

i’ve always wanted to live a digital nomad life, and I feel like the universe is finally pushing me to that so I took the fu***ng leap.

But on that note, I have a video coming that will explain a little bit more. I miss you all and thank you seriously if you’ve been here since the beginning, you’re a fu***ng O.G. and thank you. I seriously love you from the bottom of my heart.🖤

Xo Michelle

Let’s be honest..

nobody talks about the slow weeks.

The cancellations. The quiet booking app. The “am I even cut out for this?” moments.

But here’s what I know after years in this industry…

slow periods don’t mean you’re failing.

They mean you have time to actually work ON your business instead of just in it.

Use it. Take the course. Revamp your portfolio. Raise your prices.

The lash artists who make it long-term aren’t the most talented ones…they’re the ones who treat this like a business, not just a skill.

And the right mentor?

Changes everything. Not because they hand you the answers, but because they’ve already made the mistakes you’re about to make!

If you’re done winging it and ready to build something real that’s what the Imperfection Squad is for.

She will be opening up soon.

Want on the waiting list?

comment “squad”