Kuleana Beauty
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Kuleana Hawai'i Grown Sunflower Oil and Macadamia Oil are sought after “farm to face” natural ingredients for cosmetic products and spa treatments.
In Hawaiian, “kuleana” means a personal sense of responsibility. This value inspires our company to practice sustainability, support local farming and help create a cleaner, kinder, healthier world for us all. And now it defines our new line of beauty oils and other skincare products that we make here in Hawaii. Kuleana is part of Maiden Hawaii Naturals LLC, a wholly owned subsidiary of Hawaii’s pioneering renewable energy company, Pacific Biodiesel. Founded on Maui in 1995, Pacific Biodiesel is the world’s first biodiesel producer certified by the Sustainable Biodiesel Alliance and Hawaii’s only commercial producer of liquid biofuels. The company was created to alleviate the disposal of waste cooking oil at Maui’s landfill and became the nation’s oldest commercial biodiesel company, long before the state created the Hawaii Clean Energy Initiative and before Climate Change was a global issue. In 2015, Pacific Biodiesel began collecting macadamia nut culls at the request of local processors. After learning that macadamia culls were being taken to the landfills on Hawaii Island, we offered to buy these unused culls and process them into biodiesel. As our team learned more about macadamia nut oil, we realized its many healthful benefits for hair and skin and began pressing the nuts into a luxurious beauty oil. That’s when Maiden Hawaii Naturals was born. Since that time, we have expanded our production of pure plant-based oils for cosmetic use to include not only Hawaiian-grown Macadamia but Kukui, Coconut, Avocado, Green Coffee and, most recently, Sunflower oil made from acres of blooming sunflowers farmed by our company on Maui’s central valley. Our Kuleana skincare products incorporate these ingredient oils we handcraft here in Hawaii. Kuleana blooms from the “sustainability system” of Pacific Biodiesel. These products are made as part of this company’s zero-waste, community-based farming and production system of food, renewable fuel, and skincare that sets the standard for others to follow not only in Hawaii but around the world.
02/06/2026
🌰✨ Macadamia Nut Month: Celebrating Skin-Loving Island Oils ✨🌰
This Macadamia Nut Month, we’re honoring one of Hawaiʻi’s most powerful natural beauty ingredients. At Kuleana Hawai‘i Oils, we produce expeller-pressed macadamia nut oil specifically trusted by cosmetic brands and spa professionals for its purity, performance, and consistency.
💆♀️ Why macadamia nut oil is a spa favorite:
• Closely mimics the skin’s natural oils for deep hydration
• Lightweight and fast-absorbing — never greasy
• Rich in oleic acid, antioxidants, and vitamin E
• Ideal for massage, body oils, facial treatments, and formulations
Our oils are responsibly produced in Hawaiʻi using locally sourced macadamia nuts and crafted with regenerative practices — making them as good for the ʻāina as they are for your skin.
Whether you’re a spa professional, formulator, or someone who values clean, island-grown beauty, celebrate Macadamia Nut Month with oils made right here at home. Visit kuleanahawaiioils.com to learn more and explore our Hawaiʻi-grown macadamia nut oil for cosmetic and spa use.
12/02/2025
✨ Honoring Beauty With Local Ingredients ✨
We appreciate Honua Hawaiian Skincare, an award-winning Hawaiʻi-based natural beauty brand, for using our expeller-pressed Sunflower Oil and Macadamia Nut Oil in their skincare formulations for several years. 🌻🌰
Founder Kapua Browning has a passion for clean beauty and deep respect for the ʻāina that aligns with our mission of sustainable, locally sourced farming and production.
Mahalo nui, , for your long-time support and for choosing our Hawaiʻi-grown oils to elevate your beautiful formulations. 💛🌺
11/21/2025
Kuleana Hawai'i Grown Sunflower Oil and Macadamia Oil are sought-after “farm to face” natural ingredients for cosmetic products and luxurious spa treatments.
IYKYK, our company began back in 2015 when our founders first produced Macadamia oil as a recycling solution, utilizing excess nuts from local processors (swipe to see our very first post with Kuleana bottles from 10 years ago, and read more about that cool origin story on our website). We soon realized the health benefits of Macadamia oil as a nourishing ingredient for skincare and haircare – and that inspired our original product line of beauty oils, facial cleansers, sunscreen and even full spectrum h**p extract beauty oil blends.
We have now retired those original products so that we can focus entirely on our company's expansion of regenerative agriculture in Hawaiʻi (we farm the and !) and our high-volume, high-quality production of expeller pressed, unrefined Sunflower Oil and Macadamia Oil at our all new mill in Kaumakani, Kauaʻi.
If youʻre a beauty brand or a spa professional, contact us for wholesale pricing on our bulk ingredient oils or visit our website to learn more about these oils (link in bio!)
If youʻre a consumer of clean beauty products, follow along as we share benefits of these oils and highlight the local beauty brands and spas that are sourcing our locally grown oils as ingredients for their cosmetic products and spa services.
03/15/2023
Pacific Biodiesel & Mana‘o Radio are presenting the "Sunflower Farm Music Fest" to support Hawaii's Food Security! The event takes place on Earth Day (Saturday, April 22) from 9AM to 5PM in a blooming field of sunflowers at the Maui farm of Pacific Biodiesel and founders, Bob and Kelly King.
This all-day live music and farm tour benefit event will raise funds and awareness for Hawaii Food Hub Hui, a collaboration of 14 food hubs around the state that provide vital support to small- and medium-sized local farms by working to aggregate, store, process and distribute locally grown, culturally preferred foods to Hawaii’s residents. The event will also raise funds for Mana‘o Radio, celebrating its 21st anniversary this year.
Maui musicians generously donating their time and talent to perform include Brown Chicken Brown Cow String Band, The Lonely Hearts – Beatles and Beyond, and with & The House Shakers.
The event will feature farm tours through the sunflowers, a farm stand, educational displays by participating nonprofits, and food booths by Moku Roots, Aina Tacos and Breakwall Shave Ice featuring local ingredients, including produce and products featured on the local food hubs.
Tickets for this daylong benefit event are $100 and must be purchased online in advance. For details and to buy tickets, go to link in bio.
MAHALO to Sponsors , King Power, Michael and Deborah Rybak, , Gay & Robinson and
Pictured: Mana‘o Radio Board President Michael Elam (left) with Pacific Biodiesel Founders Kelly and Bob King. Photo Credit: Mike Sidney Photography
03/09/2023
Something exciting is coming this Earth Day...
Last year, the cause found us. Less than two months after the invasion of Ukraine, Pacific Biodiesel and Mana‘o Radio partnered to present "A Concert for Ukraine" – an all-day, live music and farm tour benefit event in the .
This year, the urgent and important cause is here at home....
One week from today, details will be announced and ticket sales will go on sale at Biodiesel.com and ManaoRadio.com.
Mark your calendars for Saturday, April 22 – and follow us here for the exciting news.
🌻🎶🌻🎶🌻
09/16/2022
Happy Aloha Friday! 🌺 We’re busy today preparing goodie bags for our co-founder Kelly King to share at an upcoming event. Our 10ml Soothe beauty oil and 10ml Soothe CBD massage oil are the perfect size to try, travel or gift.
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Address
2050 Main Street Ste 3B
Wailuku, HI
96793
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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