Root

Root

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Made in Waverly, Iowa • Affordable natural mineral makeup with ZERO fillers that covers like a dream & lasts until you wash it off! Vegan + Gluten Free

Based in Waverly, Iowa • In-Store Consultations Available by Appointment, Book via Facebook Messenger

Photos from Root's post 10/14/2026

Hair wash day, but make it a little easier on your hair AND the planet. 🫧🩷

Our Pretty Hair Day Shampoo + Conditioner Bars have become shower staples for a reason! Both are color-safe, made for all hair types, and come in compostable, zero-waste packaging.

And one of our favourite parts? These little bars LAST. With normal use + proper care, they can last up to twice as long as your typical 8 oz bottle. 👀

Just keep them high + dry between washes to get the most out of them.

Pretty hair day incoming. 😉

10/10/2026

And that’s worth EVERY penny!

10/10/2026

It’s true… our sale is still running! 🤍

10/09/2026

Best comment wins a $25 discount code to Root 😹

We received this adorable photo from a customer with the caption: “Friends, I am pretty excited that my things are here - I have been out of Bakuchiol serum! But I can’t bring myself to move this boy off the box that came for him 😊. And of course I realized I should have ordered powder because I am getting pretty low.”

We are animal fanatics around here (of course we are with all our vegan + cruelty free products) & I am thinking this is our sign to start a pets love Root too series! 😻

I’ll pick a comment winner in a week, Fri Oct 16.

xo,
Krista

Photos from Root's post 10/06/2026

Pretty Balms ARE better together... especially when they’re 2 for $13. 🤭

Mix and match your favorites during our 13th birthday sale and build your perfect pair. Keep one close by and toss the other in your bag, or grab two different shades because choosing just one is hard enough.

Which two are you going with? 💋

*Birthday promo ends October 9 at 4 PM CT.

10/05/2026

We’re celebrating 13 years of Root by spoiling one of you, of course.

Enter to win $100 to Root:
https://www.rootpretty.com/pages/roots-13th-birthday-giveaway

And while you’re there, our 13th Birthday Sale is happening now with 13% off + $13 birthday deals through October 9.

Good luck! 🎂 What will you get if you win?

Photos from Root's post 10/05/2026

Too many $13 deals, not enough room in your cart? We get it. 🤭

So we went straight to the reviews and pulled a few of the products our community can’t stop talking about.

If you weren’t sure what to pick up during our birthday sale... you might be now. 👀

*Birthday promo ends October 9 at 4 PM CT.

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Address


100 E Bremer Ave
Waverly, IA
50677

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 6pm
Friday 10am - 4pm
Saturday 10am - 2pm

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