Authentic Beauty Concept

Summer drying out your hair? Our Hydrate range contains mango and basil extracts, creating a perfect hydrating formula to regenerate and revitalise hair.​

Available in salons and at selected retailers.​

www.authenticbeautyconcept.com

Be inspired this World Yoga Day to add mindful moments into your haircare routine with Authentic Beauty Concept.​

www.authenticbeautyconcept.com

Love this 90s curly updo? Recreate it by following our step-by-step hair tutorial with Global Creative Advocate Hester Wernert-Rijn – full version available now on our YouTube channel.​

www.authenticbeautyconcept.com

Coloured hair? Our Glow range is for you. Infused with date & cinnamon extracts to enhance coloured hair, making it glow in a beautifully natural way. ​
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Available in salons and at selected retailers.

www.authenticbeautyconcept.com

Today is World Environment Day! The Environment has always been important to us and it's why we're rethinking how we approach packaging. We are dedicated to less waste and sustainable solutions. Swipe to learn more.​

www.authenticbeautyconcept.com

Swipe for behind-the-scenes moments from the AW26 show at London Fashion Week. Hair team led by Global Creative Advocate using Authentic Beauty Concept.

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Want hair that shines like glass? Global Creative Advocate, Hester Wernert-Rijn, shows you how using just three products:​

■ Glow Spray Serum​
■ Working Hairspray​
■ Indulging Fluid Oil ​

​Find the full tutorial on our YouTube channel.​

www.authenticbeautyconcept.com

New name. Same Authentic Beauty Concept.

Authentic Beauty Concept South Africa – Exclusive for Salons (EN, English)

Built for South African hair professionals.

We're continuing our commitment to mindful, inclusive beauty through a new collaboration with the Hair & Care Project charity, founded by our Global Creative Advocate, Anna Cofone. ​

Discover the key initiatives we're supporting, including how we helped make the Chet Lo AW26 show more accessible for blind and low-vision guests.​

www.authenticbeautyconcept.com

Have you experienced our Strong Hold Hairspray? The paraben- and silicone-free formula offers strong hold that's easy to brush out, plus heat protection up to 230°C. ​

www.authenticbeautyconcept.com