Virtue Labs

Since everyone is feeling like Nicole these days…✨
Here is how to get Nicole Kidman’s sexy, voluminous, Babygirl-inspired hair from the Victoria’s Secret Fashion Show,created by Virtue Creative Director Adir Abergel

Dry, weak, overworked hair? It might be asking for more than moisture. 👀

Build your routine around what your hair really needs. Virtue’s patented protein helps replenish lost keratin and restore strength and softness from within.

Swipe through for the essentials to wash, prep, style and heal damaged hair. ✨

Six beauty awards and counting. 🏆✨

One leave-in. So many reasons to love it. Meet Strength & Shield Leave-In Conditioner, the multitasking formula winning over beauty editors with effortless detangling, weightless hydration, and serious protection against everyday damage.

In our fall routine 🍂

Fresh blowouts, coffee runs, and even healthier hair. Shop the Virtue Fall Sale now for 30% sitewide with code PRIME.

Your call hair refresh starts here 🍂 From wash day to finishing touches, now’s the time to stock up on your routine.

Shop the Virtue Fall Sale now for 30% sitewide with code PRIME.

A best-seller for a reason 🌟

Our #1 best-selling Healing Oil delivers that rare combination of high-impact shine and healthier-looking hair without weighing it down. Shake to activate, smooth through hair, and see why it’s earned a permanent place in so many routines.

Coming soon to a doorstep near you 📦

For today only, shop exclusive offers on select Virtue favorites during Sephora Oh Hair Yeah! Event - available online and in-app.

The many looks of Emmys night. ✨

As host of the evening, Mariska Hargitay had more than one hair moment to make, with Virtue Creative Director Adir Abergel behind each look. Swipe through for Adir’s tips and the Virtue essentials that brought them to life.