Virtue Labs

Virtue Labs Our story begins in the lab. That day, the research team had shared a life-changing technology with us called Alpha Keratin 60ku. This is Virtue.

It wasn’t until we visited the laboratory at Wake Forest University that we realized most hair care products were lacking something: real science. It was the first of its kind, a brand new way of extracting keratin in its natural form. The protein was developed for the Department of Defense, and studies found it be extremely effective at treating traumatic battlefield injuries. It got us thinking,  ...